Floating creative overview

A Floating creative is a SWF that floats on top of a publisher’s page. It's also known as an interstitial or prestitial ad. This ad format allows flexibility. Because it isn't assigned to a fixed ad slot, it can be almost any shape or size, and you can place it anywhere over a publisher's content.

This guide walks you through the process of building a Floating creative using DoubleClick Studio components in ActionScript 3.

To start building a Floating creative, see Step 1: Set up your files and follow the workflow in the side panel.

Watch a video about Floating creatives (6:50)


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