Pushdown build guide

Pushdown creative overview

A Pushdown creative is a type of expanding ad that pushes down the content of a webpage when the creative expands, moving the site out of the way to display the ad.

With DoubleClick Studio, you build a Pushdown the same way you build a regular Expanding creative. In fact, the push-down functionality isn't built into the Flash assets of the creative. The "push-down" setting is controlled in DCM Trafficking or DFP when the ad is trafficked.

This Push-down build guide assumes that you understand how to build DoubleClick Studio Expanding creatives and how the Expanding component works. If you don't, please see the Expanding creative build guide.

To start building a Pushdown creative, see Step 1: Set up your pushdown files and follow the workflow in the side panel.

Traffickers, learn more about unique Pushdown trafficking information in DCM or DFP.

Watch a video about Pushdown creatives (15:28)

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