Banner creative overview

DoubleClick Digital Marketing display ads are going 100% HTML5 in 2016. Starting on June 30, the ability to upload new Flash creatives will be removed, including converting Flash creatives to HTML5. No Flash creatives will serve starting on January 2, 2017. Learn more about these changes and how you can prepare by making the switch to HTML5.

What is a banner creative?

A banner creative is the most basic ad format. It appears within set borders on a page and doesn't expand or cover other page content.

This guide walks you through the process of building a banner creative using DoubleClick Studio components in ActionScript 3.

To start building a banner creative, see Step 1: Set up your files and follow the workflow in the side panel.

Watch a video about banner creatives (12:38)
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