DFA In-Stream

Process overview

Here are the steps in the DFA/DCM In-Stream process, which are covered in depth starting with the next article in this guide:

  • Pre-campaign checklist: Confirm that your DFA/DCM network is enabled and that all your sites support VAST and are listed in the Site Directory.
  • Collect site specs: Contact sites to confirm tracking, assets, and any site-specific requirements.
  • Assets checklist: Collect the video source files and optional companion or non-linear banner files in preparation for DFA trafficking.
  • Build your creative: Upload assets to your In-Stream Video creative.
  • Basic trafficking: Add creatives to an ad rotation assigned to your In-Stream Video placements and send tags to publishers.
  • Advanced trafficking: Check this list of workarounds for specific trafficking scenarios.
  • Test your tags: Test locally using the VAST Inspector tool, then request live test pages from publishers to verify.
  • Reporting: Read what metrics are available in DFA Reporting.
  • Frequently asked questions: DFA/DCM trafficking questions and solutions.