Rich Media backup image

The total number of times that a backup image was served in place of a Rich Media creative during the specified date range.

Some common reasons a backup image is served:

  • The user is using an unsupported browser or operating system

  • The user's browser doesn't have JavaScript enabled

  • Flash isn't installed in a user's browser

  • The Flash version of the creative is more recent than the Flash version installed in a user's browser