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Templates, tags, and previews

The rich media template database provides creative agencies with samples to get you started building your own creatives.

Illustration of creative elements like images, videos, copy, and maps coming together to make a creative

What's in the template database?

  • Over 600 templates and test tags categorized by creative type, format, size, features, and publisher
  • Build guides for selected templates
  • Comprehensive repository of all Interactive Advertising Bureau (IAB) formats and sizes in HTML5
  • Previews of all sample files
  • Easy-to-find publisher test tags for all sample files
  • Creatives constantly updated with the latest component version

How to use templates

For creative agencies

The template files are functioning examples of how assets and formats are constructed. Explore the code and usage of Google Web Designer's components and the DoubleClick Studio API to understand how to use them in your own creatives. Or use the templates as a basis for your own creative, replacing images and other assets with your own creative content.

When building from templates:

  • Make sure to delete any sample graphics included in the file to ensure that they don't add to your overall file size.
  • Review Developer best practices for tips and tricks for building creatives with DoubleClick Studio.
  • Check out the articles about QAing creatives to make sure that you develop and test every rich media creative to strict guidelines.
For publishers
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