Google helps to enable a free of cost and open Internet by helping publishers monetise their content and advertisers reach prospective customers with useful, relevant products and services. Maintaining trust in the ads ecosystem requires setting limits on what we will monetise and the behaviours we allow from both publishers and advertisers.
Google Publisher Standards cover two areas: Google Publisher Policies and Google Publisher Restrictions.
Google Publisher Policies
When you monetise your content with Google ad code, you're required to adhere to the following policies. Failure to comply with these policies may result in Google blocking ads from appearing against your content, or suspending or terminating your account.
Google Publisher Policies are organised into the following categories:
- Content policies
- Behavioural policies
- Video policies
- Privacy-related policies
- Requirements and other standards
Learn more about the policies included in the Google Publisher Policies.
Google Publisher Restrictions
Publisher restrictions identify content that is restricted from receiving certain sources of advertising. If your content is labelled with an inventory restriction, fewer advertising sources will be eligible to bid on it.
In some cases, this will mean that no advertising sources are bidding on your inventory and no ads will appear on your content. Please note that Google Ads (formerly AdWords) advertisements won't serve on content labelled with these restrictions. Therefore, while you can choose to monetise content covered by these Google Publisher Restrictions, this content will likely receive less advertising than other, non-restricted content.
Learn more about what is included in the Google Publisher Restrictions.