Google Publisher Standards

Overview of Google Publisher Policies and Restrictions

Google helps to enable a free and open web by helping publishers monetize their content and advertisers reach prospective customers with useful, relevant products and services. Maintaining trust in the ads ecosystem requires setting limits on what we will monetize and the behaviors we allow from both publishers and advertisers.

Google Publisher Standards cover two areas: Google Publisher Policies and Google Publisher Restrictions.


Google Publisher Policies 

When you monetize your content with Google ad code you are required to adhere to the following policies. Failure to comply with these policies may result in Google blocking ads from appearing against your content, or suspending or terminating your account.

Google Publisher Policies are organized into the following categories:

Learn more about the policies included in the Google Publisher Policies


Google Publisher Restrictions

Publisher restrictions identify content that is restricted from receiving certain sources of advertising. If your content is labeled with an inventory restriction, fewer advertising sources will be eligible to bid on it.

In some cases this will mean that no advertising sources are bidding on your inventory and no ads will appear on your content. Please note that Google Ads (formerly AdWords) advertisements will not serve on content labeled with these restrictions. Therefore, while you can choose to monetize content covered by these Google Publisher Restrictions, this content will likely receive less advertising than other, nonrestricted content.

Learn more about what is included in the Google Publisher Restrictions

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