If you have a new and important page on your site, you might want to be able to let your users know about it when they search for a relevant keyword. For example, if you release a new feature on your site, you can create a promotion to bring it to your users' attention.
Turn promotions on or off:
- From the control panel, select the search engine you want to edit.
- Click Search features from the menu on the left and then click Promotions.
- Click on the slider beside Enable promotions to turn promotions On or Off.
Create a promotion:
- From the control panel, select the search engine you want to edit.
- Click Search features from the menu on the left and then click Promotions.
- Click Add.
- In Promoton triggering queries, enter one or more queries you want to display the promotion for.
- Check the Regular expression box if your triggering queries use regular expressions. For example:
pizza \d{5,5}
will match any 5-digit postal code queries, like "pizza 98102"digital\scameras?
will match the queries "digital camera" or "digital cameras"
- Enter the Promotion title.
- Enter the URL for the page you want to promote.
- If you want, enter a Promotion description and Thumbnail URL.
- Set Enable to On.
- Optionally, you can set a Start date and End date for the promotion.
- Click OK.
You can use
$q
in the promotion URL or title to customize it to the search query. For example, if your promotion title is set to "Postal Code Lookup: $q," a user who searches for 90210 will see "Postal Code Lookup: 90210."