If you already have a Google Analytics 4 account, you can configure your Google Analytics 4 (GA4) and use Search Element Callback to get a detailed search queries report.
If you do not have a Google Analytics 4 account, you will need to create a Google Analytics 4 account and then configure your Google Analytics 4 account.
Make sure you have enabled Site Search in GA4 to capture a view of search events each time a visitor performs a search on your site:
https://support.google.com/analytics/answer/9216061
Once your Google Analytics 4 (GA4) is configured correctly, Search Element Callbacks can be used on your website where you have implemented your Programmable Search Engine implementation code and your Google Analytics 4 tracking code. Your callback should call the GA4 'gtag' function with the 'search' event using the given query.
Example Code:
const myWebSearchStartingCallback = (gname, query) => {
gtag("event", "search", { search_term: query });
return '';
};
window.__gcse || (window.__gcse = {});
window.__gcse.searchCallbacks = {
web: {
starting: myWebSearchStartingCallback,
},
};
Another example code to track organic results clicks:
// Define the callback function that runs when results rendered
const myWebResultsRenderedCallback = function() {
document.addEventListener("click", function(e) {
// Find if the clicked element is a search result link
let link = e.target.closest("a.gs-title");
if (link) {
let title = link.innerText;
let url = link.href;
console.log("Tracking Search Click:", title, url);
// Send Data To GA4
gtag('event', 'search_result_click', {
'event_category': 'engagement',
'event_label': title,
'link_url': url
});
}
});
};
Configure your Google Analytics 4 to generate report to identify what your visitors search on your website:
https://support.google.com/analytics/answer/9212670
Note: Once all the settings are configured, GA4 reports will take 24/48 hours to reflect the searches performed on your Engine.
For support on queries related to GA4 configuration, please contact:
https://support.google.com/analytics/answer/9026876