Use Promotions to highlight a page in searches

If you have a new and important page on your site, you might want to be able to let your users know about it when they search for a relevant keyword. For example, if you release a new feature on your site, you can create a promotion to bring it to your users' attention.

Turn Promotions on or off:

1. From the list of search engines, select the search engine you want to edit.
2. Under Overview, scroll down to Search features.
3. Click All search features settings.
4. Under Search features, scroll down to Promotions.
5. Click on the slider beside Enable promotions to turn promotions On or Off.

Create a Promotion:

1. From the list of search engines, select the search engine you want to edit.
2. Under Overview, scroll down to Search features.
3. Click All search features settings.
4. Under Search features, scroll down to Promotions.
5. Click Add.
6. In Promotion triggering queries, enter one or more queries you want to display the promotion for.
7. Check the Regular expression box if your triggering queries use regular expressions. For example:
   • pizza \d{5,5} will match any 5-digit postal code queries, like "pizza 98102"
   • digital\scameras? will match the queries "digital camera" or "digital cameras"
8. Enter the Promotion title.
9. Enter the Promotion link for the page you want to promote.
10. If you want, enter a Promotion description and Thumbnail URL. 
11. Click on Advanced and Enable this promotion to On. 
12. Optionally, you can set a Start date and End date for the promotion.
13. Click Add.

You can use $q in the promotion link or title to customize it to the search query. For example, if your promotion title is set to "Postal Code Lookup: $q," a user who searches for 90210 will see "Postal Code Lookup: 90210."