For several years, I have been managing a darts website (www.dartsexperts.nl). Initially, I did this with a partner, but for the past few months, I have been managing the site on my own. In 2023 and the first half of 2024, we added few updates to the site, but from 2021 to 2024, Google AdSense has always been running on it.

In recent weeks, I have been busy updating the pages (text/images/table of contents/etc.) and have also adjusted the publication dates of these pages. Additionally, various new articles have been published in the last 2-3 weeks.

Now that I am managing the website myself, I wanted to transfer it to my 'business' AdSense account. This is because I have stopped working with my partner, and for financial reasons, I need to separate them. I also manage several other websites and wanted to include Darts Experts under that umbrella.

However, the website is being rejected in my business AdSense account. The same goes for when I try to revert the site back to the shared AdSense account, where Darts Experts has always been approved. Google consistently cites "low content quality" as the reason for the rejection.

I’ve read everywhere that the process for approving websites has become stricter. In my view, this is only positive, especially considering the types of websites that have Google ads on the platform. However, this makes it increasingly frustrating as my site continues to be rejected, despite my extensive knowledge about darts, my reading on the subject, and my practice of the sport.

Here’s a summary of what I have done: