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Use custom dimensions in Google Analytics

Create custom dimensions for Google Play Newsstand

Set up custom dimensions in Google Analytics to create richer and more informative reports specific to your Google Play Newsstand traffic.

Learn how to create a custom dimension in Google Analytics. When creating a custom dimension for Newsstand in Google Analytics, select Hit in the Scope field.

Once a custom dimension is created, it cannot be deleted. It can be set to inactive, and its name can be changed, but it can't be removed entirely.

Custom dimensions tracked by Google Play Newsstand

You must add these dimensions in the order below; otherwise your data will have incorrect headings and titles.

 
Index Title/Name Description Matching field in Producer
1 Edition ID Unique ID given to each edition family. N/A
2 Issue ID Unique ID given to each issue. News editions also have this ID, but it is a one-to-one mapping to the edition ID. N/A
3 Section ID Unique ID given to each section inside an edition. N/A
4 Article ID Unique ID given to each article in a section. N/A
5 Edition Name The name of the edition on which an event occurred. Edition name
6 Issue Name The name of the issue on which an event occurred.
For News: This is the same as your edition name.
For Magazines: This is the name of your Issue.
For magazines only: The issue name in the drop-down above the preview pane
7 Section Name The name of the section on which an event occurred. Section name
8 Article Title The title of the article on which an event occurred. Title under Manage Articles
9 Page Number Articles: The page on which an event occurred while reading an article.
Sections: The page of the section on which an event occurred.
N/A
10 User Subscription Type The user's subscription type. Possible values include:
2 - not subscribed
3 - free
4 - paid
N/A
11 Offline Whether the user was offline when the event occurred. N/A
12 Placeholder Create a placeholder custom dimension and mark it as inactive (i.e. uncheck the Active checkbox when creating). It will not track any data. N/A
13 Placeholder Create a placeholder custom dimension, and mark it as inactive (i.e. uncheck the Active checkbox when creating). It will not track any data. N/A
14 Placeholder Create a placeholder custom dimension, and mark it as inactive (i.e. uncheck the Active checkbox when creating). It will not track any data. N/A
15 Read From When articles are read, this dimension tracks which screen the user was on when they clicked on the article. Possible values include:
  • Read Now (corresponds to the For You feed)
  • [Section] Edition Name - Section Name
  • [Topic] Topic Name
  • Explore
  • Search
  • etc.
N/A
16 Placeholder Create a placeholder custom dimension and mark it as inactive (i.e. uncheck the Active checkbox when creating). It will not track any data. N/A
17 Translated Language The language to which your edition or article was translated when it was read. The default value is None if the content was not translated and was read in its original language. N/A
18 Placeholder Create a placeholder custom dimension and mark it as inactive (i.e. uncheck the Active checkbox when creating). It will not track any data. N/A
19 AMP Version Whether the user saw the AMP version of an article (if available). Will be true if the user was shown the AMP document and false otherwise. Users may not see the AMP version if they have an older application or OS version or are offline. N/A

That's it! The next time a user syncs your edition, Google Analytics will start tracking their viewing activity so that you can see an aggregated view of your readership via custom dimensions. Your custom dimensions can then be used as dimensions when creating a custom report or as segments or secondary dimensions on the standard reports that Google Analytics provides.

Add custom dimensions to your default reports

To display the value of a custom dimension on the default reporting views:

  1. In Google Analytics, navigate to a default report view (click Behavior, then Screens).
  2. Underneath the graph, click the Secondary Dimension drop-down.
  3. Within the drop-down, expand Custom Dimensions.
  4. Select the desired custom dimension. It will appear in your table view.
  5. If you would like to view your data using additional dimensions or metrics, click the advanced link.
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