Publisher-managed ads FAQ

This page provides answers to common questions about publisher-managed ads, including how to control publisher-managed ad displays, configure publisher-managed ad targeting, and how to integrate other platforms with these ads.

Control publisher-managed ad displays

Where are publisher-managed ads shown?

Google Play Newsstand displays articles using continuous scrolling and ads are inserted inline. Publisher-managed ads are always:

  • Medium rectangle ads (300x250) 
  • Spaced every few hundred words throughout an article
  • Centered and inline with the content
  • Limited to a maximum of 3 ads per article

Can readers see ads when they are offline?

No. Google Play Newsstand doesn't display ads to readers when they are offline.

How are ads served if my edition is enabled for AMP?

For AMP articles, we serve ads as specified in your AMPHTML, regardless of your Producer settings. There are, however, times when we can’t serve AMP versions of your articles. In these instances, we’ll serve ads as specified in Producer. Therefore, it's important that you still go through the setup process.

If you have questions about the implementation of AMP ads, contact your publisher representative or check out this guide to serving ads on AMP

Configure publisher-managed ad targeting

Can I configure ads to target readers by location?

Yes. Publishers and advertisers can use IP address-targeting offered by DoubleClick for Publishers (DFP) to target readers in certain locations. 

Can I configure ad placements?

No. To make sure that Newsstand content is displayed optimally across all devices, Google controls the locations where ads display.  

Can I target readers using specific devices or platforms such as Android or iOS?

Yes. To target readers using specific devices:

  1. Sign in to DFP.  
  2. Go to the line item settings.
  3. Under “Add targeting,” click Devices.
  4. Click Operating System
  5. Select the platform you want to target.

Integrate other platforms with publisher-managed ads on Google Play Newsstand

Can I use my Google AdMob account to fill publisher-managed ad inventory?

Yes. Turn on AdMob using these steps:

  1. Sign in to Producer.
  2. Click Ads.
  3. Under "Inventory," choose “AdSense + AdMob.”
  4. Enter your AdMob ad unit.

Can I use my AdSense or Ad Exchange (AdX) account to fill publisher-managed ad inventory?

Yes, but not directly. Google Play Newsstand integrates with DFP to serve ads. Publishers can serve ads from their AdSense or Ad Exchange accounts by configuring DFP line items to serve ads from those accounts. Learn more how to set up and use Ad Exchange and AdSense line items.

To configure Ad Exchange to fill ads, should I use "in-app" or "display ads"?

To make sure that your ads show in all situations, in Producer choose “display ads” for your web ad unit and “in-app” for your mobile ad unit.

How does AdSense or Ad Exchange crawl my Newsstand articles to serve relevant ads?

Newsstand automatically passes the original article URL (taken from the <guid> tags in your feed) to DFP for ad requests. If you have properly configured your AdSense or Ad Exchange line items in DFP, they will be able to get the URL of the original content and crawl it to determine what contextual ads to serve in your articles.

Why is there a discrepancy between Analytics data for my edition and ad serving data that I see in DFP?

While it's expected that these 2 data sources will not be identical, there are some common issues that can explain large discrepancies when you compare data.

  • Make sure you're making an apples-to-apples comparison. Check to be sure the date ranges are the same for both data sources, and make sure the type of ad inventory you're comparing is the same. For example, it wouldn't make sense to compare all your activity recorded in Analytics against a specific DFP line item, as that comparison would miss activity that occurred in DFP when another line item served.
  • Generally, we recommend comparing ad unit-level DFP data with your Newsstand Analytics data.
  • Make sure you're comparing metrics that represent equivalent activities. It’s best not to compare Analytics pageviews with DFP impressions, because it isn't possible to serve a Newsstand ad on every page, as pages are counted in Analytics.

In your Analytics implementation for Newsstand, pageviews represent the number of impressions of your edition's content on a reader’s screen. This number can include instances when an article card appears on the “Read Now” screen, or when a reader is browsing through the sections of your edition. We also will count multiple pageviews for longer articles, as readers scroll through multiple screens' worth of content. Because Newsstand limits how many ads appear per article, the number of ad impressions will almost certainly be less than the number of pageviews or screen views that you see in Analytics.

When you get to a point where you're comparing equivalent data sets, you can still expect that metrics won't be identical. It's common to see discrepancies of up to 20% between different analytics or platforms due to different tracking methodologies. If you see a discrepancy greater than 20%, look for a technical issue and ask your Google Account manager to help you investigate. Provide original reports from both platforms, and construct a spreadsheet that compares your 2 data points daily to illustrate the discrepancy.

Where can I get reporting data on the performance of my publisher-managed ads?

Publisher-managed ads in Newsstand are served from DFP and AdMob and they will be your sources for all ad performance reporting. We recommend you use a unique ad unit for your Newsstand inventory to make it easier to report on Newsstand ad performance.

How do I turn off ads?

Here’s how to turn off ad-serving: 

  1. Sign in to Producer.
  2. Click Ads.
  3. Under “Fill remaining inventory with ads from your account,” uncheck the “Enable” box. 
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