Google Play Newsstand News Inclusion Guidelines

Google Play Newsstand delivers beautiful magazine-like content to users' tablets and smartphones for high speed and offline reading.

Our ability to offer users a great reading experience depends on the quality of the editions in Google Play Newsstand. Therefore, we have certain guidelines in place to help us maintain consistency when determining which editions to include in the Google Play Newsstand catalog.

The following are a handful of important guidelines to review before publishing your edition. These are also some of the considerations for our team when deciding whether to make an edition browsable. We encourage you to pay close attention to the content guidelines below, which outline some of the practices that may lead to an edition being removed from the Google Play Newsstand catalog or otherwise lose exposure.

General guidelines

Here are the general standards to follow in building and maintaining your edition:

  • Cover image. Use a crisp, legible edition icon that measures 1000x1000 pixels. We also recommend using icons with solid colors, full bleed, no rounded corners, and no unnecessary gradients or effects. We also would suggest leaving the background transparent and not white.

  • Content freshness. Editions included in Google Play Newsstand should offer up-to-date content that matches the freshness of the content on your website. If you update a section of the site infrequently, or haven't updated it in several months, you should focus on including the frequently updated and recent content only.

  • Full content. In order for an edition to be promoted in the Google Play Newsstand catalog, users must be able to read full length articles without exiting the app. This may require that you update your feed to include complete articles, or create a feed specific to Google Play Newsstand.

  • Large images. Users want to see beautiful, large images. The shortest side of an image should be 800px, but ideally larger for better display on tablets.

  • Article display. Articles with good formatting will improve your edition's feel; typically facilitated by a well-formatted content feed. This includes having paragraph breaks, proper character encoding, and image captions that appear near the associated images.

  • Readability. Clearly written articles with correct spelling and grammar make for a much better user experience.

  • Content policies. Make sure your content complies with our policies.

Technical guidelines

Below are several common technical issues publishers encounter. Note that failure to follow these guidelines may cause your content to display incorrectly within Google Play Newsstand, resulting in a poor experience for your readers:

  • Valid feeds. Make sure that you have verified your RSS/Atom feeds to avoid common errors. Validators include the W3C Feed Validation Service.

  • Paragraph breaks. Make sure that you have breaks between headers, sub-headers, and paragraphs.

  • Duplicate images. If an article contains the same image in multiple sizes, or slightly different cropping of the same image, they may all appear in the article.

  • Duplicate articles. Our system uses the <guid> tag in the feed to identify new articles. If updating an article on your website generates a new <guid> ID, we'll show the two versions of the article in the edition. Please ensure that your feed does not generate a new ID for article updates.

Let us know your edition is ready

If you ensure that your edition is displaying properly and has fresh content, you’re ready to start letting readers know about your edition. Note that we may not be able to promote your edition to a broader audience unless your feeds adhere to these general and technical guidelines.

We often cannot provide specific feedback for your site or provide personalized answers regarding our guidelines. However, you can seek guidance from other publishers in our Publisher Help Forum.

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