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This information only applies to existing Magazines partners. We're currently not accepting any new sign-ups. If you're not an existing Magazines partner, we'd recommend you checking out News editions, our self-signup feed-based option for Newsstand.

How to read your reports

Report types

We offer the following reports for you to track your magazines sales on Google Play Newsstand.

  • Transaction reports.
    The transaction report tracks single issue sales, subscriptions, free trials, and refunds on a transaction-level basis. This is the most granular report.

  • Summary reports.
    The summary report tracks single issue sales, subscriptions, free trials, and refunds on a transaction type basis. For example, this report counts the total number of annual subscriptions for a given month in one row.

  • Tax summary reports.
    This report shows the taxable amounts and total amount of tax paid per transaction.

  • Subscriber count reports.
    This report counts the total number of active subscribers on a given day. Our team is currently in the process of refining the subscriber count report. We ask that you use the other report types, such as the transaction report, to see how Google Play Newsstand is performing for you.

How to read your reports

Transaction report

The detailed transaction report lists each transaction (sale or refund) that occurred within the report period, detailing the sale type and date, revenue share, and publisher earnings for each. These reports do not include personally identifiable information (PII) of the customers.

The transaction report is considered final the day after the month ends. If there was a refund within the last few days before the end of the month, the transaction report may not match the amount paid out. If you have additional questions about payments received, please contact your account manager.

View an explanation of each column in the report
Date The day on which the transaction occurred.
Time The time (in Pacific Time) when the transaction occurred.
Order ID

A unique identification number for the customer's order. This is linked to the order, rather than the customer. So, the same customer may be reflected multiple times in a single report with different order IDs. For example, if a user subscribes to a magazine, and then cancels the subscription, this will generate two columns in the report to reflect the two transactions.

When a free trial converts to a paid subscription, the transaction will have an Order ID that ends with ..0. For example: 123456789234565678..0 is the Order ID for a monthly subscription to Google's Great Magazine purchased on July 12, 2012. If you search for that Order ID without the ..0 (123456789234565678), you will find the initial transaction when the 14 day free trial began on June 28, 2012. Subsequent transactions will be appended with ..1, ..2, and so on. See the Subscription payment number column for this information without the Order ID.

Publisher Name The name listed on your publisher account.
Publisher ID The unique ID associated with your publisher account.
Merchant of Record The merchant of record on the transaction.
Magazine Title Name of the magazine the user purchased or subscribed to.
ISSN ISSN of the magazine in the transaction.
Issue Title If a user purchases a current of back issue, the issue title (e.g., Aug. 2012) will appear in this column. If the transaction reflects a subscription or free trial, the cell in this row will be blank.
Publication Date The on-sale date for the magazine. This column only contains data if the transaction is for a single-issue purchase.
Type The "Type" column shows the type of transaction.
  • New Free Trial. A user has subscribed to your magazine on a monthly or annual basis. If the user does not cancel the subscription within the free trial period, our system will generate a new row with "New Paid Subscription" in the Type column.

  • New Paid Subscription. A user's free trial has expired, and they have converted to a paid subscription.

  • Subscription Renewal. The user has renewed his subscription. This will appear every time a user renews a monthly or annual subscription.

  • Free Trial. This means the user has canceled the free trial. You can confirm this in the Purchase Type column, which will say "CANCEL."

  • Subscription. This means the user has canceled the subscription. You can confirm this in the Purchase Type column, which will say "CANCEL."

  • Current Issue. The user had purchased a copy of the most current issue in the store.

  • Back Issue. A user has purchased a copy of one of the back issues of the magazine. You can view which issue in the Issue Title column.

Qty

The number of units purchased. It will be "0" if someone cancels a subscription. Cancelled subscriptions will also say "CANCEL" in the Purchase type column.

If a user receives a refund, it will say "-1" in this column.

Purchase Type
  • SALE. The user purchased a subscription or single issue.
  • CANCEL. The user cancelled a subscription.
Subscription payment number This column reflects the number of subscription payments a user has made. For example, a user who has paid for one annual subscription will have "1" in this column. If she renews her subscription for a second year, this column will say "2."
Subscription Period

This column shows the length of the subscription. This column will have values for both free trials and users who convert to paid subscriptions after the free trial ends. If a user purchases a single issue, this column will be blank.

  • 1 MONTH. The user signed up for a free trial on a monthly subscription, or has purchased a monthly subscription.

  • 1 YEAR. The user signed up for a free trial on an annual subscription, or has finished the free trial and purchased an annual subscription.

Free Trial Period The length of the free trial for the subscription. This column will have data for both free trials and paid subscriptions. You can confirm the length of your free trial period in Google Play Newsstand Producer:
  1. Go to Producer using the link provided by your account manager.
  2. Choose the Distribute tab on the left-hand navigation.
  3. Click the territory in question (e.g., US).
  4. Click the Pricing link, and scroll down to the Free trial length area.
Sale Price The list price for the magazine issue or subscription in Google Play Newsstand, tax-exclusive in the U.S. You can confirm the prices in your account using the following steps:
  1. Go to Producer using the link provided by your account manager.
  2. Choose the Distribute tab on the left-hand navigation.
  3. Click the territory in question (e.g., US).
  4. Click the Pricing link. This will have your single issue and subscription prices.
Tax Amount The amount of tax the user paid in the transaction.
Revenue Share % Your publisher revenue share from the sale.
Publisher Earnings

The earnings from the transaction, calculated based on the Sale Price column and the Revenue Share % column.

Note: While the sale price may be non-zero, some transactions, such as "Free Trial," are $0. In this case, the earnings will be $0.00.

Total Amount Paid Publisher The total amount paid to you as the publisher. This includes earnings in the Revenue Share % column, and, depending on your agreement with Google, may also include the tax in the Tax Amount column.
Total Paid Publisher Currency The currency of the Total Amount Paid Publisher.
Exchange Rate Foreign exchange rate used to convert from the buyer's currency (Total Amount Paid Publisher) to the currency of the publisher's bank account. Multiply the Exchange Rate times the Total Amount Paid Publisher.
Exchange Rate Type The type of exchange rate, whether "spot" or "final." A spot rate is taken at the time the order is placed as an estimate of the "final" exchange rate to be applied later when currency is actually exchanged.
Exchange Amount The amount paid to publisher in the currency of the publisher's bank account, after applying the foreign Exchange Rate.
Exchange Currency The currency of the publisher's bank account, the result of the foreign exchange conversion.

Summary report

The summary report counts the total number of transactions by type, with one type per column per month. This includes subscriptions and single issues sold and refunded/cancelled, as well as the total publisher earnings. Since the counts are grouped by month, if you download a report for July and August, transaction types such as "Current Issue" will be listed twice, the two rows showing the two months' sales for the most recent magazine issue.

View an explanation of each column in the report
Publisher Name The name listed on your publisher account.
Magazine Title Name of the magazine the user purchased or subscribed to.
ISSN ISSN of the magazine in the transaction.
Type The "Type" column shows the type of transaction.
  • New Free Trial. Users who have signed up for the free trial period for a magazine. If users convert to a paid subscription, this conversion will be listed in another column with the entry "New Paid Subscription."

  • Free Trial. This type reflects users who signed up for a free trial before the period of the report.

  • New Paid Subscription. This type is for a user whose free trials have expired, and who has converted to a paid subscription.

  • Subscription Renewal. This type means a user has renewed a subscription. This will appear every time a user renews a monthly or annual subscription.

  • Subscription. This means a user has canceled the subscription. In this case, the number of units refunded or cancelled will be listed in the Units Refunded and Units Canceled columns.

  • Current Issue. The user had purchased a copy of the most current issue in the store.

  • Back Issue. A user has purchased a copy of one of the back issues of the magazine. You can view which issue in the Issue Title column.

Subscription Period This column shows the length of the subscription. This column will have values for both free trials and users who convert to paid subscriptions after the free trial ends. If a user purchases a single issue, this column will be blank.
  • 1 MONTH. The user signed up for a free trial on a monthly subscription, or has purchased a monthly subscription.

  • 1 YEAR. The user signed up for a free trial on an annual subscription, or has finished the free trial and purchased an annual subscription.

Publication Date The on-sale date for the magazine. This column only has data in it if the transaction is for a single issue purchase.
Issue title If a user purchases a current of back issue, the issue title (e.g., Aug. 2012) will appear in this column. If the transaction reflects a subscription or free trial, the cell in this row will be blank.
Sale Price The list price for the magazine issue or subscription in Google Play Newsstand, tax-exclusive in the U.S. You can confirm the prices in your account using the following steps:
  1. Open Google Play Newsstand Producer using the link provided by your account manager.
  2. Choose the Distribute tab on the left-hand navigation.
  3. Click the territory in question (e.g., US).
  4. Click the Pricing link. This will have your single issue and subscription prices.
Units Purchased The total number of units purchased of the transaction type listed in the Type column. If the type is "Subscription," there will be a 0 in this column.
Units Refunded The total number of units refunded of the transaction type listed in the Type column. This includes current issues, back issues, and subscriptions. You can see which magazine issue was refunded for single issue purchases by checking the Issue Title column.
Units Canceled The total number of units canceled of the transaction type listed in the Type column. This is for non-money items, such as free trials. Users who cancel their free trial before converting to a paid subscription will be marked "Free Trial" in the Type column.
Net Units Sold The net number of units sold. This is the total number of units purchased, minus refunds.
Publisher Earnings The total amount of publisher earnings from the transaction type in that month. This can be a negative number for transaction types such as "Subscription," which reflects subscriptions that have been canceled.
Tax Amount The total amount of tax users paid on the transactions listed in the Type column for the month in the report.
Total Amount Paid Publisher The total amount paid to the publisher for the transaction type in the row. This will be "0" for free trials, and may be a negative number if the row reflects the number of subscriptions that have been canceled.

 

Tax summary report

The tax summary report shows the taxable amount for each transaction, as well as the total tax amount for that sale. There is a row for each transaction.

View an explanation of each column in the report
Publisher Name The name listed on your publisher account.
Merchant of Record The merchant of record on the transaction.
Type
  • Single issue. This is for sales of back issues and the most recent issue of the magazine.

  • Subscription. This type is for monthly and annual subscriptions.

Taxable Amount The taxable amount of money from the transaction. This will either be zero or the full sale amount.
Tax Amount The amount of tax the user paid on the transaction. The amount will be based on the tax table for that country.

Subscriber count report

Our team is currently in the process of refining the subscriber count report. We ask that you use the other report types, such as the transaction report, to see how Google Play Newsstand is performing for you.

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