Search impact

Summary

As a principle, creating an edition in Google Play Newsstand Producer or publishing it in Google Play Newsstand should not interfere with a publisher's site ranking in search engines. Google Play Newsstand Producer and Google Play Newsstand will not host any publisher content on the open Web and will always redirect search bots to the publisher's source site via a HTTP 301.

More detail

When a publisher imports any content into Google Play Newsstand Producer, the source URL of the content is captured with the imported content. This ensures that all content can be attributed back to the origin when necessary.

When a user using Google Play Newsstand shares an article with his friends, a short URL unique to the article can be included with the message. For example: "Cool article about widgets - http://goo.gl/mag/xyz"

Here's how different clients can use this message:

  1. Searchbot

    When a search bot is crawling a social media destination, such as Twitter, it encounters the message "Cool article about widgets - http://goo.gl/mag/xyz". The search bot will start to resolve the link in the message, http://goo.gl/mag/xyz, by issuing an HTTP request. The Google Play Newsstand Producer backend sees that the request for http://goo.gl/mag/xyz is from a search bot and will look up the message, extracting the source URL. The Google Play Newsstand Producer backend then responds with a HTTP Status Code: 301 (Moved Permanently) pointing to the source URL, which resides on the publisher's website. HTTP 301 ensure that all ranking is attributed back to the source URL.

  2. User using a desktop browser

    A user is browsing a favorite social media destination and encounters the message, "Cool article about widgets - http://goo.gl/mag/xyz" that the user finds interesting. When the user clicks the link to http://goo.gl/mag/xyz, the user is directed to the source URL via an HTTP 301 redirect. The user will immediately see the content hosted on the publisher's website.

  3. User using an Android or iOS device without Google Play Newsstand

    A user is browsing a favorite social media destination or app and encounters the message "Cool article about widgets - http://goo.gl/mag/xyz", that the user finds interesting. When the user clicks the link to http://goo.gl/mag/xyz, the user will see a simple UI offering to install Google Play Newsstand or continue to the original site hosting the content.

  4. User using an Android or iOS device with Google Play Newsstand installed

    A user is browsing a favorite social media destination or app and encounters the message "Cool article about widgets - http://goo.gl/mag/xyz" that the user finds interesting. When the user clicks the link to http://goo.gl/mag/xyz, Google Play Newsstand will launch to allow the user to view the content. If user isn't subscribed to the edition, the user will be given the opportunity to subscribe to it.

  5. To learn more about HTTP 301 and how it is interpreted by the Google search bot, visit Webmaster Tools Help.