Google Play Newsstand Producer Overview

What Google Play Newsstand Producer is

Google Play Newsstand Producer is a production environment that helps publishers produce and monetize their existing content — specifically for distribution via phones and tablets. Within Producer, you can:

  • Link to or import your existing content;
  • Make design decisions that automatically optimize your content so it can be simultaneously delivered to smartphones and tablets of all sizes and orientations;
  • Add multimedia elements optimized for smartphones and tablets;
  • Publish the result (we call it an "edition") into Google Play Newsstand — Google's magazine and news reader.

Producer makes it easy for you deliver the best possible, high-performance experience to your users, who are increasingly spending their time on smartphones and tablets. Your users will enjoy:

  • Automatic page layout in both portrait and landscape modes for devices of all sizes;
  • Automatic content updates in the background;
  • Fast response times for all core interactions;
  • Offline access;
  • Integrated multimedia elements, including high-res images, videos, and audio;
  • The ability to instantly share their favorite content with others.

What Google Play Newsstand Producer isn't

Google Play Newsstand Producer is not an authoring or a content management tool (CMS). Your content (text, pictures, videos, audio) are created and managed elsewhere, then are pulled into or linked from Producer for mobile post-production.

Google Play Newsstand Producer is also not a tool for producing online websites optimized for PC browsers. The producer is solely focused on the mobile phone and tablet experience.

So keep this in mind — Producer is a production tool for optimizing your content and products for phones and tablets.

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