Adding your products to Google with Pointy is free. The Pointy box and app are both provided free of charge.
Pointy does have an optional ads feature, where you can run ads for your products. You can stop and start the ads at any time and running ads is not a requirement to getting your products on Google.
You can read more about ads in the Help Center article.
If you have any questions, please email firstname.lastname@example.org.