Pointy helps to attract shoppers to your store by showcasing your products on Google.
Once you've connected to Pointy, your products can show up on Google, such as:
The Business Profile on Search and Maps
Display your in-store products on your Google Business Profile so shoppers can see the products you have in your store. They can search for a particular item or browse your inventory. Your products will also have a better opportunity to show up in product-related searches.
See an example of products on the Business Profile below:
If you choose to run them, your products can also show up as ads on Google too.
These ads come in two types:
- Text-based ProductAds: Text ads for your products.
- Local Inventory Ads: Highly visual product ads that include a product description and image.
See an example of a local inventory ad search below:
You'll also get access to the retailer dashboard, where you can update your store information, link to SWIS, or see data including your most popular products.
*In countries where the CSS program is available, Shopping ads can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to. CSS Program countries can be found in this help center article