User guide

Create your bulk upload spreadsheet

Please read this list of common issues to make sure that your upload can be verified as quickly as possible.

To create a bulk upload file for your business, you'll need to format a spreadsheet locally and upload it to your dashboard. The spreadsheet can be in any of the following formats: .csv, .txt, .xls, .tsv, .xlsx, and .ods. You will need to create a header row for your document, which you can copy from this template.

Be sure to follow the instructions below for each field. Not all fields need to be completed before uploading the spreadsheet. The interface will prompt you to fill in any empty cells beneath required headers, but you may update them in bulk using the management interface. You will also see errors highlighted in your account that need action. Learn more about error messages.

Required fields Additional fields
Address Line 1
Postal Code
Country Code
Main Phone
Store Code
Latitude and Longitude
Address Line 2
Alt Phone
Mobile Phone
Fax Phone
Home Page
Payment Types


Required fields

The name of your business that will appear on Google. Represent your business exactly as it appears in the offline world. Please don’t attempt to add things like location, directions or other qualifiers to the title. Your business name must be under 60 characters. You may capitalize the first letter of each word or include up to a four-letter acronym. However, entire words should not be capitalized.

Some businesses may be located within a mall or a container store. If your business is one of these, and you'd like to include this information in your listing, specify the container store in parentheses in the business name field. For example, Starbucks (inside Safeway).

Address Line 1
The precise address for the business. Add any additional useful address information in Address Line 2. This includes shopping center names, cross streets, and other non-essential address information. See valid address formats and best practices in our Places for Business quality guidelines. (Maximum 80 characters)

The city where your business is located. (Maximum 80 characters)

The state where your business is located. Using the common abbreviation for your state is generally preferred, such as CA for California or NSW for New South Wales. (Maximum 80 characters)

Postal Code
A postal code that is valid in the country where your business is located. If the postal code begins with zero, make sure that your spreadsheet formatting does not remove the zero as the first digit.

Country Code
Enter the full name for your country. You can also use the ISO 3166-1-alpha-2 short country name where your business is located. Google Places for Business is only supported in the countries listed below. Supported countries and codes


ISO name Country   ISO name Country   ISO name Country   ISO name Country
AF Afghanistan   FJ Fiji   MG Madagascar   RS Serbia
DZ Algeria   FI Finland   MW Malawi   SC Seychelles
AS American Samoa   FR France   MV Maldives   SL Sierra Leone
AD Andorra   PF French Polynesia   MT Malta   SG Singapore
AO Angola   GA Gabon   MY Malaysia   SK Slovakia
AR Argentina   GM Gambia   MU Mauritius   SI Slovenia
AU Australia   DE Germany   MX Mexico   SB Soloman Islands
AT Austria   GH Ghana   MN Mongolia   ZA South Africa
BH Bahrain   GR Greece   MA Morocco   ES Spain
BD Bangladesh   GU Guam   MZ Mozambique   LK Sri Lanka
BE Belgium   HK Hong Kong   NA Namibia   SE Sweden
BJ Benin   HU Hungary   NP Nepal   CH Switzerland
BT Bhutan   IS Iceland   NL Netherlands   TW Taiwan
BW Botswana   IN India   NC New Caledonia   TJ Tajikistan
BR Brazil   ID Indonesia   NZ New Zealand   TZ Tanzania
BN Brunei Darussalam   IQ Iraq   NG Nigeria   TH Thailand
BG Bulgaria   IE Ireland   MP Northern Mariana Islands   TG Togo
BI Burundi   IL Israel   NO Norway   TO Tonga
KH Cambodia   IT Italy   OM Oman   TN Tunisia
CA Canada   JP Japan   PK Pakistan   TR Turkey
CF Central African Republic   JO Jordan   PW Palau   TM Turkmenistan
TD Chad   KZ Kazakhstan   PG Papua New Guinea   UG Uganda
CL Chile   KE Kenya   PH Philippines   UA Ukraine
CN China   KR Korea   PL Poland   AE United Arab Emirates
CG Congo   KW Kuwait   PT Portugal   GB United Kingdom
CI Côte d'Ivoire   KG Kyrgyzstan   QA Qatar   US United States
HR Croatia   LA Laos   RO Romania   UZ Uzbekistan
CZ Czech Republic   LV Latvia   RU Russia   VU Vanuatu
CD Democratic Republic of the Congo   LB Lebanon   RW Rwanda   VN Vietnam
DK Denmark   LI Liechtenstein   WS Samoa   YE Yemen
DJ Djibouti   LT Lithuania   ST São Tomé and Príncipe   ZM Zambia
EG Egypt   LU Luxembourg   SA Saudi Arabia   ZW Zimbabwe
EE Estonia   MO Macao   SN Senegal  
ET Ethiopia   MK Macedonia    


Main Phone

This main phone number will appear on Google (area code and phone number). Provide a phone number that connects to your individual business location as directly as possible. For example, you should provide an individual location phone number in place of a call center. Phone numbers must be valid in the country where your listing is located.


You may add between one and five supported categories to each listing. The categories supported in each country can be found using the in-product dashboard as outlined below. Please choose the categories that would best describe your location to your customers.

To add a category:

  1. Visit
  2. Select Add a location
  3. Start typing name of the country where your listings will be located; auto-complete will bring up supported countries.
  4. Start typing the category that best describes your business; auto-complete will bring up supported categories.
  5. Copy and paste the name of the supported category into your spreadsheet. You can add more than one category to your spreadsheet by using commas as a separators.

If you don't see your desired category appear, please select the next best option. If you think a category that primarily describes your business is missing, you can send a request by clicking on the "send feedback" link in the bulk uploader tool. We will add such requests for consideration during our periodic revision of the category list.

The bulk upload tool previously used a different set of category standards. Free-form categories are no longer supported. Numerical codes and categories from the previous list will be recognized as valid inputs for now, but will eventually be unsupported.

Store Code

Store code is a unique ID that you assign to each of your locations to ensure that changes are applied accurately in your account. This value will not appear on Google, including and Google Maps.

An easy way to generate acceptable store codes is to list your first listing as “1”, you second as “2”, and use Google Spreadsheets to continue the numbering for all of your listings.

Store codes must:

  • be unique to a specific location
  • be under 60 characters in length
  • not contain any leading or trailing spaces
  • not contain special characters (ie. <,>) or contain an URL

store1, store2
locationNY, locationFL, locationCA
101, 102, 103

In the event that your business moves to another location, please delete the old location from your dashboard, and add the new location with a new store code. 

If you have not included store codes for some locations or you have used the same store code for multiple locations in your account, you will need to address this before you can import a new spreadsheet. Learn more about missing and duplicate store codes.

Additional fields

In addition to the required information above, you may add the following additional fields. Each country has a different set of additional field values, so make sure the values you use are appropriate for the country of your business.

Latitude and Longitude

What are latitude and longitude?

Latitude and longitude are the geographic coordinates that describe a place’s exact location. Using the earth's equator line as a reference, latitude is measured north and south. Longitude is measured east and west of the Greenwich meridian line.

Latitude values are represented by a decimal value between -90 and 90, while longitude values are between -180 and 180. For example, your latitude and longitude may be 41.879435, -87.635751.

We’ll automatically find your business’s latitude and longitude based on its address, so you don’t need to include it in your sheet before you upload it.

What if my latitude and longitude aren’t automatically detected?

If your latitude and longitude aren’t found automatically, first make sure that the address you provided for your business is correct. You can also confirm the location of your placemarker by manually moving it to the right spot on the map in your Places account.

Address Line 2

A second line for the street address of the business. You can also include information like mail boxes, suite numbers,  cross streets, and other non-essential address information. See valid address formats and best practices in our Places for Business quality guidelines. (Maximum 80 characters)

Alt Phone

An alternate phone number by which the business can be contacted.

Mobile Phone

A mobile phone number by which the business can be contacted.

Fax Phone

A fax number by which the business can be contacted.

Home Page

URL of the web page associated with the business. Enter the complete URL, including the http://


An email address by which the business can be contacted.


The operating hours of the business. Up to 255 characters will be displayed. You may use the formatting below, or add your hours in bulk once you’ve uploaded your spreadsheet.

2 formats to choose from:

  • 24 hour format: dayOfWeek:hh:mm:hh:mm
  • AM/PM format: dayOfWeek:hh:mm:AMorPM:hh:mm:AMorPM
dayOfWeek: The numeric representation of the day of week
1 - Sunday
2 - Monday
3 - Tuesday
4 - Wednesday
5 - Thursday
6 - Friday
7 - Saturday

hh: Stands for the hour in the following formats
In 24 hour format: ranges from 0 to 23
In 12 hour format: ranges from 1 to 12

mm: Stands for the minutes that range from 0 to 59.

AMorPM: Stands for one of the two values "AM" or "PM" (Use only in 12 hour AM/PM format)

IMPORTANT: Be sure to include a comma (,) between each entry

Multiple terms are used to display multiple sets of hours.
To specify that a business is open Mondays through Fridays 10:00 am to 6:00 pm and Saturday 12:00 pm to 8:00 pm:

  1. Option 1 - In 24 hour format:
    The first entry is for Monday (day 2).
    The opening hour is 10:00 (10 am).
    The closing hour is 18:00 (6 pm).

    The subsequent time sets follow the same format for the days of Tuesday through Saturday.

  2. Option 2 - In AM/PM format:
    The first entry is for Monday (day 2).
    The opening hour is 10:00 AM.
    The closing hour is 6:00 PM.

    The subsequent time sets follow the same format for the days of Tuesday through Saturday.


Payment Types

You can indicate whether or not your business accepts payments in cash only. If your business accepts payment by any other means, ensure that "This location only accepts cash payments" is not checked.


A description of the business. Do not include tabs, extra lines or new lines for text. (Maximum 200 characters)


Custom attributes from old data files

Custom attributes are no longer supported in the new bulk listing interface. You should remove any custom attribute columns from your file before importing it into the new interface.