European merchant identity verification

European and UK law requires payments providers like Google to verify the identity of their customers in the European Economic Area and the UK and withhold payments to customers until they have completed the verification process. To comply with these regulations, you are required to complete all of the following steps to verify your account. Failure to provide the requested information will result in your disbursements and payments profile being suspended, preventing you from selling on Google. 

After we receive all of the requested information, the verification process is typically completed in two to three business days. Once all your details have been verified, you will receive an email confirmation. Learn more about the verification process.

Please bear in mind that we may need to request documents to verify your business type, so make sure that you select the option that is legally accurate for your business. Also, make sure that your name and address in your payments profile are up to date and that they match the information that you submit via this form. If you need to make changes to your payment profile information, please follow these instructions (or these instructions if you're a Google Shopping Merchant).

* Required field

Please select your business type:

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Your contact information

To find your merchant ID:

  1. Sign in to your payments profile.
  2. Click Settings Settings.
  3. Find 'Public merchant profile', then find your merchant ID. For help locating your merchant ID, read this article.

If you are a Google Shopping merchant:

  1. Sign in to your Google Merchant Center

  2. Click on the tool icon 

  3. Click Payments

  4. Click Business Information 

  5. Find 'Public merchant profile', then find your merchant ID

Please enter a valid email address

Authorised representative information

Please provide the name, home address and identity document of the authorised representative of your organisation. The authorised representative is defined as the individual responsible, and has legal authority to act on the entity's behalf.

Accepted documents: Passport, national ID, driving licence 

Your business information

Please provide the full registered company name, trading name (if different), company registration number and stock exchange information.

  • If the trading name is different to the registered name, an official document proving that you own the trading name must be submitted
  • The payments profile name must match exactly the registered or trading name

Please provide the full registered company name, trading name (if different), company registration number and certificate of incorporation.

  • The company name that you enter in this form must match exactly the name on the submitted certificate of incorporation
  • If the trading name is different to the registered name, an official document proving that you own the trading name must be submitted
  • The payments profile name must match exactly the registered or trading name

Please provide a clear and complete copy of the certificate of incorporation for your organisation showing your full registered company name.

  • Your payments profile name must match exactly the name on the submitted document
  • If you entered a trading name, you must also provide an official document proving that you own the trading name
Please mention the URL of your business

Registered address

Please make sure that your payments profile address matches exactly your registered address. To edit your payments profile address:

  1. Sign in to your payments profile (Google Shopping Merchants: Sign in to your Google Merchant Center)

  2. Click Settings (Google Shopping Merchants: Click on the tool icon > Payments > Business Information)

  3. Go to the Payments profile section, not the Public merchant profile section

  4. Next to 'Business name and address', click Edit Editand update your organisation name and address

  5. Click 'Save'

Is the trading address the same as the registered address? *

Please provide proof of address to verify your trading address. The proof of address document must be less than 60 days old and include your company name (registered or trading) and your trading address. Accepted documents are utility bills, bank statements, documents issued by public authorities, etc.

Proof of Bank Account

Proof of Bank Account*

As part of the verification process, we are required to collect and verify that the bank account on your payments profile is associated with your entity. Please provide an image of a Proof of Bank Account that contains your business name, address, and the last four digits of your bank account number.

Please ensure that:

  1. The document must be in the name of the entity being verified and listed in the payments profile;
  2. The last four digits of the bank account number need to match the last four digits indicated on the bank account on your payments profile;
  3. The address must match the address on file in your payments profile;
  4. The document is dated within the last 60 days.

*Note* you may blur or obscure transactional information/data if you feel uncomfortable leaving it listed. This information is being used solely for the purpose of identity verification in line with the requirements of European and UK law.

Director information

Please provide the names, home addresses and identity documents of all directors.

Director #1

Accepted documents: Passport, national ID, driving licence 

Director #2

Accepted documents: Passport, national ID, driving licence 

Director #3

Accepted documents: Passport, national ID, driving licence 

Director #4

Accepted documents: Passport, national ID, driving licence 
Does the company have more than four directors? *

Beneficial owner information

Please provide the names, addresses and supporting documentation of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company. 

Please make sure that your payments profile name and address match exactly your name and address entered below. To edit your payments profile address:

  1. Sign in to your payments profile (Google Shopping Merchants: Sign in to your Google Merchant Center)

  2. Click Settings (Google Shopping Merchants: Click on the tool icon > Payments > Business Information)

  3. Go to the Payments profile section, not the Public merchant profile section

  4. Next to 'Business name and address', click Edit Editand update your name and address

  5. Click 'Save'

Accepted identity documents: Passport, national ID, driving licence 

Proof of Bank Account

As part of the verification process, we are required to collect and verify that the bank account on your payments profile is associated with you as the sole trader. Please provide an image of a Proof of Bank Account that contains your name/sole trader name and the last four digits of your bank account number.

Please ensure that:

  1. The document must be in the name of the individual being verified and listed in the payments profile;
  2. The last four digits of the bank account number need to match the last four digits indicated on the bank account on your payments profile.
  3. The document is dated within the last 60 days.

*Note* you may blur or obscure transactional information/data if you feel uncomfortable leaving it listed. This information is being used solely for the purpose of identity verification in line with the requirements of European and UK law.

Proof of Address

Does the uploaded image of your ID show your current legal address?  *
Does the uploaded image of your bank account statement show your current legal address?  *

Accepted documents: utility bills, bank/credit card statements, documents issued by public authorities. Please ensure that the document is dated within 60 days.

Are all the Beneficial Owners of your business the same as the Directors listed above? *

Beneficial owner #1

Beneficial owner type *

Accepted identity documents: Passport, national ID, driving licence 

Please upload a document listing the names, addresses and ownership shares (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Beneficial owner #2

Beneficial owner type *

Accepted identity documents: Passport, national ID, driving licence 

Please upload a document listing the names, addresses and ownership shares (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Beneficial owner #3

Beneficial owner type *

Accepted identity documents: Passport, national ID, driving licence 

Please upload a document listing the names, addresses and ownership shares (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Please upload a document listing the names, addresses and ownership shares (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Beneficial owner #4

Beneficial owner type *

Accepted identity documents: Passport, national ID, driving licence 

Please upload a document listing the names, addresses and ownership shares (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Does the company have more than four beneficial owners? *

Please upload a document listing the names, addresses and ownership shares (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Trustee information

Trustee #1

Submitting the ID documents for trustees would expedite the approval process

Trustee #2

Trustee #3

Submitting the ID documents for trustees would expedite the approvals process

Trustee #4

Submitting the ID documents for trustees would expedite the approval process

Officer information

Officer #1

Submitting the ID documents for officers would expedite the approval process

Officer #2

Submitting the ID documents for officers would expedite the approval process

Officer #3

Submitting the ID documents for officers would expedite the approval process

Officer #4

Submitting the ID documents for officers would expedite the approval process
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The information that you submit will be used to verify your identity. Google may also use this information to protect against fraud and abuse and to improve our verification services for Google products. This verification process is important to help enforce the integrity of Google's services to you and others. Your verified information will be stored securely in your Google Account and will be used in accordance with the Google Privacy Policy.
https://myaccount.google.com/privacypolicy?hl=$0
Some account and system information will be sent to Google, and support calls and chats may be recorded. We will use this information to improve support quality and training, to help address technical issues, and to improve our products and services, subject to our privacy policy and Terms of Service.
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