European merchant identity verification

Please select your business type:

*

Your contact information

Merchant ID or payments profile ID *

To find your merchant ID:

Sign in to your payments profile.
Click Settings .
Find 'Public merchant profile', then find your merchant ID. For help locating your merchant ID, read this article.

If you are a Google Shopping merchant:

Sign in to your Google Merchant Center
Click on the tool icon
Click Payments
Click Business Information
Find 'Public merchant profile', then find your merchant ID

Your email address: *

Authorised representative information

Please provide the name, home address and identity document of the authorised representative of your organisation. The authorised representative is defined as the individual responsible, and has legal authority to act on the entity's behalf. Please ensure that the name provided is an exact match with the name in the ID uploaded

Full name *

Number and street name *

City *

Postcode *

Country *

Authorised representative identity document *

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

First name and surname
Date of birth
Expiry date
Issuing authority
Signature

and follows the below guidelines:

Image is not black and white and is in true colours
Image shows the document's four corners
Image is provided in file format .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Your business information

Please provide the full registered company name, trading name (if different), company registration number and stock exchange information.

If the trading name is different to the registered name, an official document proving that you own the trading name must be submitted
The payments profile name must match exactly the registered or trading name

Please provide the full registered company name, trading name (if different), company registration number and certificate of incorporation.

The company name that you enter in this form must match exactly the name on the submitted certificate of incorporation
If the trading name is different to the registered name, an official document proving that you own the trading name must be submitted
The payments profile name must match exactly the registered or trading name

Full registered company name *

Trading name (if different to the registered company name)

Company registration number *

Stock (ticker) symbol *

Stock exchange name *

Stock exchange country *

Certificate of incorporation *

Please provide a clear and complete copy of the certificate of incorporation for your organisation, showing your full registered company name, company address, issuing authority and date of issue/extract.

Your payments profile name must exactly match the name on the submitted document
If you entered a trading name, you must also provide an official document proving that you own the trading name

Organisation name *

Charity registration number *

Legal status of club/society *

Purpose of organisation *

Please mention the URL of your business

Registration document *

Please provide a clear and complete copy of the registration document for your organisation, showing your full registered name. Your payments profile name must exactly match the name on the document submitted.

Registered address

Please make sure that your payments profile address matches exactly your registered address. To edit your payments profile address:

Sign in to your payments profile (Google Shopping Merchants: Sign in to your Google Merchant Center)
Click Settings (Google Shopping Merchants: Click on the tool icon > Payments > Business Information)
Go to the Payments profile section, not the Public merchant profile section
Next to 'Business name and address', click Edit and update your organisation name and address
Click 'Save'

Number and street name *

City *

Postcode *

Country *

Proof of registered address *

Please provide proof of address to verify your registered address.

The document must be in the name of the entity being verified and listed in the payments profile.
The document is dated within the last 90 days.
Accepted documents are utility bills, bank statements, documents issued by public authorities etc.

Is the trading address the same as the registered address? *

Number and street name *

City *

Postcode *

Country *

Proof of trading address

Please provide proof of address to verify your trading address. The proof of address document must be less than 90 days old and include your company name (registered or trading) and your trading address. Accepted documents are utility bills, bank statements, documents issued by public authorities etc.

Proof of bank account

Proof of bank account*

As part of the verification process, we are required to collect and verify that the bank account on your payments profile is associated with your entity. Please provide an image of a proof of bank account that contains your business name, address and the last four digits of your bank account number.

Submit your bank account statement *

Please ensure the following:

The document must be in the name of the entity being verified and listed in the payments profile.
The last four digits of the bank account number need to match the last four digits indicated on the bank account on your payments profile.
The document is dated within the last 90 days and the date of issue is visible in the document
The image is not a screenshot.

*Note* that you may blur or obscure transactional information/data if you feel uncomfortable leaving it listed. This information is being used solely for the purpose of identity verification in line with the requirements of European and UK law.

Director information

Please provide the names, home addresses and identity documents of all directors. Directors are all individuals who exercise executive management control or influence over the management of the company or the Google Play-related operations of the company.

Number of directors

*

Director no. 1

Full name *

Number and street name *

City *

Postcode *

Country *

Director identity document *

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

First name and surname
Date of birth
Expiry date
Issuing authority
Signature

and follows the below guidelines:

Image is not black and white and is in true colours
Image shows the document's four corners
Image is provided in file format .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Director no. 2

Full name *

Number and street name *

City *

Postcode *

Country *

Director identity document *

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

First name and surname
Date of birth
Expiry date
Issuing authority
Signature

and follows the below guidelines:

Image is not black and white and is in true colours
Image shows the document's four corners
Image is provided in file format .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Director no. 3

Full name *

Number and street name *

City *

Postcode *

Country *

Director identity document *

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

First name and surname
Date of birth
Expiry date
Issuing authority
Signature

and follows the below guidelines:

Image is not black and white and is in true colours
Image shows the document's four corners
Image is provided in file format .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Director no. 4

Full name *

Number and street name *

City *

Postcode *

Country *

Director identity document

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

First name and surname
Date of birth
Expiry date
Issuing authority
Signature

and follows the below guidelines:

Image is not black and white and is in true colours
Image shows the document's four corners
Image is provided in file format .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Does the company have more than four directors? *

Beneficial owner information

Please provide the names, addresses and supporting documentation of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Please provide the names, addresses and supporting documentation of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights

Please make sure that your payments profile name and address match exactly your name and address entered below. To edit your payments profile address:

Sign in to your payments profile (Google Shopping Merchants: Sign in to your Google Merchant Center)
Click Settings (Google Shopping Merchants: Click on the tool icon > Payments > Business Information)
Go to the Payments profile section, not the Public merchant profile section
Next to 'Business name and address', click Edit and update your name and address
Click 'Save'

Full name *

Number and street name *

City *

Postcode *

Country *

Beneficial owner identity document *

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

First name and surname
Date of birth
Expiry date
Issuing authority
Signature

and follows the below guidelines:

Image is not black and white and is in true colours
Image shows the document's four corners
Image is provided in file format .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Proof of bank account

As part of the verification process, we are required to collect and verify that the bank account on your payments profile is associated with you as the sole trader. Please provide an image of a proof of bank account that contains your name/sole trader name and the last four digits of your bank account number.

Submit your bank account statement

*

Please ensure the following:

The document must be in the name of the individual being verified and listed in the payments profile.
The last four digits of the bank account number need to match the last four digits indicated on the bank account on your payments profile.
The document is dated within the last 90 days and the date of issue is visible in the document.
The image is not a screenshot.

*Note* you may blur or obscure transactional information/data if you feel uncomfortable leaving it listed. This information is being used solely for the purpose of identity verification in line with the requirements of European and UK law.

Proof of address

Please provide your proof of address document *

Accepted documents: utility bills, bank/credit card statements, documents issued by public authorities. Please ensure that the document is dated within 90 days.

Number of beneficial owners *

Beneficial owner no. 1

Beneficial owner type *

Full name *

Business name *

Number and street name *

City *

Postcode *

Country *

Beneficial owner identity document *

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

First name and surname
Date of birth
Expiry date
Issuing authority
Signature

and follows the below guidelines:

Image is not black and white and is in true colours
Image shows the document's four corners
Image is provided in file format .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Company registration number *

Beneficial ownership structure *

Please upload a document listing the names, addresses and ownership shares (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Beneficial owner no. 2

Beneficial owner type *

Full name *

Business name *

Number and street name *

City *

Postcode *

Country *

Beneficial owner identity document *

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

First name and surname
Date of birth
Expiry date
Issuing authority
Signature

and follows the below guidelines:

Image is not black and white and is in true colours
Image shows the document's four corners
Image is provided in file format .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Company registration number *

Beneficial ownership structure *

Please upload a document listing the names, addresses and ownership shares (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Beneficial owner no. 3

Beneficial owner type *

Full name *

Business name *

Number and street name *

City *

Postcode *

Country *

Beneficial owner identity document *

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

First name and surname
Date of birth
Expiry date
Issuing authority
Signature

and follows the below guidelines:

Image is not black and white and is in true colours
Image shows the document's four corners
Image is provided in file format .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Company registration number *

Beneficial ownership structure *

Please upload a document listing the names, addresses and ownership shares (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Beneficial ownership structure *

Please upload a document listing the names, addresses and ownership shares (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Beneficial owner no. 4

Beneficial owner type *

Full name *

Business name *

Address line 1 *

Address line 2 *

City *

Postcode *

Country *

Beneficial owner identity document *

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

First name and surname
Date of birth
Expiry date
Issuing authority
Signature

and follows the below guidelines:

Image is not black and white and is in true colours
Image shows the document's four corners
Image is provided in file format .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Company registration number *

Beneficial ownership structure *

Please upload a document listing the names, addresses and ownership shares (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Does the company have more than four beneficial owners? *

Beneficial ownership structure *

Please upload a document listing the names, addresses and ownership shares (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Trustee information

Number of trustees *

Trustee no. 1

Name *

Number and street name *

Town *

County *

Postcode *

Country *

Trustee documents

Submitting the ID documents for trustees would expedite the approval process.

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

First name and surname
Date of birth
Expiry date
Issuing authority
Signature

and follows the below guidelines:

Image is not black and white and is in true colours
Image shows the document's four corners
Image is provided in file format .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Trustee no. 2

Name *

Number and street name *

Town *

County *

Postcode *

Country *

Trustee documents

Submitting the ID documents for trustees would expedite the approvals process.

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

First name and surname
Date of birth
Expiry date
Issuing authority
Signature

and follows the below guidelines:

Image is not black and white and is in true colours
Image shows the document's four corners
Image is provided in file format .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Trustee no. 3

Name *

Number and street name *

Town *

County *

Postcode *

Country *

Trustee documents

Submitting the ID documents for trustees would expedite the approvals process.

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

First name and surname
Date of birth
Expiry date
Issuing authority
Signature

and follows the below guidelines:

Image is not black and white and is in true colours
Image shows the document's four corners
Image is provided in file format .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Trustee no. 4

Name *

Number and street name *

Town *

County *

Postcode *

Country *

Trustee documents

Submitting the ID documents for trustees would expedite the approval process.

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

First name and surname
Date of birth
Expiry date
Issuing authority
Signature

and follows the below guidelines:

Image is not black and white and is in true colours
Image shows the document's four corners
Image is provided in file format .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Does the company have more than four trustees? *

Officer information

Number of officers *

Officer no. 1

Name *

Number and street name *

Town *

County *

Postcode *

Country *

Officer documents *

Submitting the ID documents for officers would expedite the approval process

Officer no. 2

Name *

Number and street name *

Town *

County *

Postcode *

Country *

Officer documents

Submitting the ID documents for officers would expedite the approval process

Officer no. 3

Name *

Number and street name *

Town *

County *

Postcode *

Country *

Officer documents *

Submitting the ID documents for officers would expedite the approval process

Officer no. 4

Name *

Number and street name *

Town *

County *

Postcode *

Country *

Officer documents

Submitting the ID documents for officers would expedite the approval process

Partnership deed *

*

The information that you submit will be used to verify your identity. Google may also use this information to protect against fraud and abuse and to improve our verification services for Google products. This verification process is important to help enforce the integrity of Google's services to you and others. Your verified information will be stored securely in your Google Account and will be used in accordance with the Google Privacy Policy.

Your contact information

Authorised representative information

Your business information

Registered address

Proof of bank account

Director information

Director no. 1

Director no. 2

Director no. 3

Director no. 4

Beneficial owner information

Proof of bank account

Proof of address

Beneficial owner no. 1

Beneficial owner no. 2

Beneficial owner no. 3

Beneficial owner no. 4

Trustee information

Trustee no. 1

Trustee no. 2

Trustee no. 3

Trustee no. 4

Officer information

Officer no. 1

Officer no. 2

Officer no. 3

Officer no. 4

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