European merchant identity verification

European and UK law requires payments providers like Google to verify the identity of their customers in the European Economic Area and the UK and withhold payments to customers until they have completed the verification process. To comply with these regulations, you are required to complete all of the following steps to verify your account. Failure to provide the requested information will result in your disbursements and payments profile being suspended, preventing you from selling on Google. 

After we receive all of the requested information, the verification process is typically completed in two to three business days. Once all your details have been verified, you will receive an email confirmation. Learn more about the verification process.

Please bear in mind that we may need to request documents to verify your business type, so make sure that you select the option that is legally accurate for your business. Also, make sure that your name and address in your payments profile are up to date and that they match the information that you submit via this form. If you need to make changes to your payment profile information, please follow these instructions (or these instructions if you're a Google Shopping Merchant).

* Required field

Please select your business type:

*

Your contact information

To find your merchant ID:

  1. Sign in to your payments profile.
  2. Click Settings Settings.
  3. Find 'Public merchant profile', then find your merchant ID. For help locating your merchant ID, read this article.

If you are a Google Shopping merchant:

  1. Sign in to your Google Merchant Center

  2. Click on the tool icon 

  3. Click Payments

  4. Click Business Information 

  5. Find 'Public merchant profile', then find your merchant ID

Authorised representative information

Please provide the name, home address and identity document of the authorised representative of your organisation. The authorised representative is defined as the individual responsible, and has legal authority to act on the entity's behalf. Please ensure that the name provided is an exact match with the name in the ID uploaded

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

  • First name and surname
  • Date of birth
  • Expiry date
  • Issuing authority
  • Signature 

and follows the below guidelines:

  • Image is not black and white and is in true colours
  • Image shows the document's four corners
  • Image is provided in file format .jpg, .jpeg, .png or .pdf
  • Image is legible/not blurry
  • Front and back side is provided (if applicable)

Your business information

Please provide the full registered company name, trading name (if different), company registration number and stock exchange information.

  • If the trading name is different to the registered name, an official document proving that you own the trading name must be submitted
  • The payments profile name must match exactly the registered or trading name

Please provide the full registered company name, trading name (if different), company registration number and certificate of incorporation.

  • The company name that you enter in this form must match exactly the name on the submitted certificate of incorporation
  • If the trading name is different to the registered name, an official document proving that you own the trading name must be submitted
  • The payments profile name must match exactly the registered or trading name

Please provide a clear and complete copy of the certificate of incorporation for your organisation, showing your full registered company name, company address, issuing authority and date of issue/extract.

  • Your payments profile name must exactly match the name on the submitted document
  • If you entered a trading name, you must also provide an official document proving that you own the trading name
Please mention the URL of your business

Please provide a clear and complete copy of the registration document for your organisation, showing your full registered name. Your payments profile name must exactly match the name on the document submitted.

Registered address

Please make sure that your payments profile address matches exactly your registered address. To edit your payments profile address:

  1. Sign in to your payments profile (Google Shopping Merchants: Sign in to your Google Merchant Center)

  2. Click Settings (Google Shopping Merchants: Click on the tool icon > Payments > Business Information)

  3. Go to the Payments profile section, not the Public merchant profile section

  4. Next to 'Business name and address', click Edit Editand update your organisation name and address

  5. Click 'Save'

Please provide proof of address to verify your registered address.

  1. The document must be in the name of the entity being verified and listed in the payments profile.
  2. The document is dated within the last 90 days.
  3. Accepted documents are utility bills, bank statements, documents issued by public authorities etc.
Is the trading address the same as the registered address? *

Please provide proof of address to verify your trading address. The proof of address document must be less than 90 days old and include your company name (registered or trading) and your trading address. Accepted documents are utility bills, bank statements, documents issued by public authorities etc.

Proof of bank account

Proof of bank account*

As part of the verification process, we are required to collect and verify that the bank account on your payments profile is associated with your entity. Please provide an image of a proof of bank account that contains your business name, address and the last four digits of your bank account number.

Please ensure the following:

  1. The document must be in the name of the entity being verified and listed in the payments profile.
  2. The last four digits of the bank account number need to match the last four digits indicated on the bank account on your payments profile.
  3. The document is dated within the last 90 days and the date of issue is visible in the document
  4. The image is not a screenshot.

*Note* that you may blur or obscure transactional information/data if you feel uncomfortable leaving it listed. This information is being used solely for the purpose of identity verification in line with the requirements of European and UK law.

Director information

Please provide the names, home addresses and identity documents of all directors. Directors are all individuals who exercise executive management control or influence over the management of the company or the Google Play-related operations of the company. 

Director no. 1

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

  • First name and surname
  • Date of birth
  • Expiry date
  • Issuing authority
  • Signature 

and follows the below guidelines:

  • Image is not black and white and is in true colours
  • Image shows the document's four corners
  • Image is provided in file format .jpg, .jpeg, .png or .pdf
  • Image is legible/not blurry
  • Front and back side is provided (if applicable)

Director no. 2

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

  • First name and surname
  • Date of birth
  • Expiry date
  • Issuing authority
  • Signature 

and follows the below guidelines:

  • Image is not black and white and is in true colours
  • Image shows the document's four corners
  • Image is provided in file format .jpg, .jpeg, .png or .pdf
  • Image is legible/not blurry
  • Front and back side is provided (if applicable)

Director no. 3

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

  • First name and surname
  • Date of birth
  • Expiry date
  • Issuing authority
  • Signature 

and follows the below guidelines:

  • Image is not black and white and is in true colours
  • Image shows the document's four corners
  • Image is provided in file format .jpg, .jpeg, .png or .pdf
  • Image is legible/not blurry
  • Front and back side is provided (if applicable)

Director no. 4

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

  • First name and surname
  • Date of birth
  • Expiry date
  • Issuing authority
  • Signature 

and follows the below guidelines:

  • Image is not black and white and is in true colours
  • Image shows the document's four corners
  • Image is provided in file format .jpg, .jpeg, .png or .pdf
  • Image is legible/not blurry
  • Front and back side is provided (if applicable)
Does the company have more than four directors? *

Beneficial owner information

Please provide the names, addresses and supporting documentation of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company. 

Please provide the names, addresses and supporting documentation of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights

Please make sure that your payments profile name and address match exactly your name and address entered below. To edit your payments profile address:

  1. Sign in to your payments profile (Google Shopping Merchants: Sign in to your Google Merchant Center)

  2. Click Settings (Google Shopping Merchants: Click on the tool icon > Payments > Business Information)

  3. Go to the Payments profile section, not the Public merchant profile section

  4. Next to 'Business name and address', click Edit Editand update your name and address

  5. Click 'Save'

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

  • First name and surname
  • Date of birth
  • Expiry date
  • Issuing authority
  • Signature 

and follows the below guidelines:

  • Image is not black and white and is in true colours
  • Image shows the document's four corners
  • Image is provided in file format .jpg, .jpeg, .png or .pdf
  • Image is legible/not blurry
  • Front and back side is provided (if applicable)

Proof of bank account

As part of the verification process, we are required to collect and verify that the bank account on your payments profile is associated with you as the sole trader. Please provide an image of a proof of bank account that contains your name/sole trader name and the last four digits of your bank account number.

Please ensure the following:

  1. The document must be in the name of the individual being verified and listed in the payments profile.
  2. The last four digits of the bank account number need to match the last four digits indicated on the bank account on your payments profile.
  3. The document is dated within the last 90 days and the date of issue is visible in the document.
  4. The image is not a screenshot.

*Note* you may blur or obscure transactional information/data if you feel uncomfortable leaving it listed. This information is being used solely for the purpose of identity verification in line with the requirements of European and UK law.

Proof of address

Accepted documents: utility bills, bank/credit card statements, documents issued by public authorities. Please ensure that the document is dated within 90 days.

Beneficial owner no. 1

Beneficial owner type *

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

  • First name and surname
  • Date of birth
  • Expiry date
  • Issuing authority
  • Signature 

and follows the below guidelines:

  • Image is not black and white and is in true colours
  • Image shows the document's four corners
  • Image is provided in file format .jpg, .jpeg, .png or .pdf
  • Image is legible/not blurry
  • Front and back side is provided (if applicable)

Please upload a document listing the names, addresses and ownership shares (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Beneficial owner no. 2

Beneficial owner type *

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

  • First name and surname
  • Date of birth
  • Expiry date
  • Issuing authority
  • Signature 

and follows the below guidelines:

  • Image is not black and white and is in true colours
  • Image shows the document's four corners
  • Image is provided in file format .jpg, .jpeg, .png or .pdf
  • Image is legible/not blurry
  • Front and back side is provided (if applicable)

Please upload a document listing the names, addresses and ownership shares (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Beneficial owner no. 3

Beneficial owner type *

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

  • First name and surname
  • Date of birth
  • Expiry date
  • Issuing authority
  • Signature 

and follows the below guidelines:

  • Image is not black and white and is in true colours
  • Image shows the document's four corners
  • Image is provided in file format .jpg, .jpeg, .png or .pdf
  • Image is legible/not blurry
  • Front and back side is provided (if applicable)

Please upload a document listing the names, addresses and ownership shares (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Please upload a document listing the names, addresses and ownership shares (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Beneficial owner no. 4

Beneficial owner type *

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

  • First name and surname
  • Date of birth
  • Expiry date
  • Issuing authority
  • Signature 

and follows the below guidelines:

  • Image is not black and white and is in true colours
  • Image shows the document's four corners
  • Image is provided in file format .jpg, .jpeg, .png or .pdf
  • Image is legible/not blurry
  • Front and back side is provided (if applicable)

Please upload a document listing the names, addresses and ownership shares (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Does the company have more than four beneficial owners? *

Please upload a document listing the names, addresses and ownership shares (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Person with Significant Control information

UK law requires you to provide information about any Person with Significant Control, defined as an individual who meets one or more of the following conditions:

  • Holds more than 25% of the shares in the company
  • Holds more than 25% of the voting rights in the company
  • Holds the right to appoint or remove the majority of the board of directors
 Do any of the Beneficial Owners listed above hold the position of the Person with Significant Control?
*
Number of Beneficial Owners who are at the same time Persons with Significant Control *
Are there any Persons with Significant Control that are not Beneficial Owners? *
Number of Persons with Significant Control who are not Beneficial Owners

other PSC no. 1

Person of Significant Control type *

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

  • First name and surname
  • Date of birth
  • Expiry date
  • Issuing authority
  • Signature 

and follows the below guidelines:

  • Image is not black and white and is in true colours
  • Image shows the document's four corners
  • Image is provided in file format .jpg, .jpeg, .png or .pdf
  • Image is legible/not blurry
  • Front and back side is provided (if applicable)

other PSC no. 2

Person of Significant Control type *

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

  • First name and surname
  • Date of birth
  • Expiry date
  • Issuing authority
  • Signature 

and follows the below guidelines:

  • Image is not black and white and is in true colours
  • Image shows the document's four corners
  • Image is provided in file format .jpg, .jpeg, .png or .pdf
  • Image is legible/not blurry
  • Front and back side is provided (if applicable)

other PSC no. 3

Person of Significant Control type *

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

  • First name and surname
  • Date of birth
  • Expiry date
  • Issuing authority
  • Signature 

and follows the below guidelines:

  • Image is not black and white and is in true colours
  • Image shows the document's four corners
  • Image is provided in file format .jpg, .jpeg, .png or .pdf
  • Image is legible/not blurry
  • Front and back side is provided (if applicable)

other PSC no. 4

Person of Significant Control type *

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

  • First name and surname
  • Date of birth
  • Expiry date
  • Issuing authority
  • Signature 

and follows the below guidelines:

  • Image is not black and white and is in true colours
  • Image shows the document's four corners
  • Image is provided in file format .jpg, .jpeg, .png or .pdf
  • Image is legible/not blurry
  • Front and back side is provided (if applicable)

Trustee information

Trustee no. 1

Submitting the ID documents for trustees would expedite the approval process. 

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

  • First name and surname
  • Date of birth
  • Expiry date
  • Issuing authority
  • Signature 

and follows the below guidelines:

  • Image is not black and white and is in true colours
  • Image shows the document's four corners
  • Image is provided in file format .jpg, .jpeg, .png or .pdf
  • Image is legible/not blurry
  • Front and back side is provided (if applicable)

Trustee no. 2

Submitting the ID documents for trustees would expedite the approvals process. 

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

  • First name and surname
  • Date of birth
  • Expiry date
  • Issuing authority
  • Signature 

and follows the below guidelines:

  • Image is not black and white and is in true colours
  • Image shows the document's four corners
  • Image is provided in file format .jpg, .jpeg, .png or .pdf
  • Image is legible/not blurry
  • Front and back side is provided (if applicable)

Trustee no. 3

Submitting the ID documents for trustees would expedite the approvals process. 

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

  • First name and surname
  • Date of birth
  • Expiry date
  • Issuing authority
  • Signature 

and follows the below guidelines:

  • Image is not black and white and is in true colours
  • Image shows the document's four corners
  • Image is provided in file format .jpg, .jpeg, .png or .pdf
  • Image is legible/not blurry
  • Front and back side is provided (if applicable)

Trustee no. 4

Submitting the ID documents for trustees would expedite the approval process. 

Accepted documents: passport, national ID, driving licence residence permit. Make sure that your government-issued ID hasn't expired and contains the below information:

  • First name and surname
  • Date of birth
  • Expiry date
  • Issuing authority
  • Signature 

and follows the below guidelines:

  • Image is not black and white and is in true colours
  • Image shows the document's four corners
  • Image is provided in file format .jpg, .jpeg, .png or .pdf
  • Image is legible/not blurry
  • Front and back side is provided (if applicable)
Does the company have more than four trustees? *

Officer information

Officer no. 1

Submitting the ID documents for officers would expedite the approval process

Officer no. 2

Submitting the ID documents for officers would expedite the approval process

Officer no. 3

Submitting the ID documents for officers would expedite the approval process

Officer no. 4

Submitting the ID documents for officers would expedite the approval process
*
*
*
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The information that you submit will be used to verify your identity. Google may also use this information to protect against fraud and abuse and to improve our verification services for Google products. This verification process is important to help enforce the integrity of Google's services to you and others. Your verified information will be stored securely in your Google Account and will be used in accordance with the Google Privacy Policy.
https://myaccount.google.com/privacypolicy?hl=$0
Some account and system information will be sent to Google, and support calls and chats may be recorded. We will use this information to improve support quality and training, to help address technical issues and to improve our products and services, subject to our privacy policy and Terms of Service. Translation services may be used in chats and email.
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