Sales tax overview

In many countries, merchants are responsible for specifying tax rates for customers. If tax rates for your location change, you're also responsible for updating the tax rates that customers are charged. If you don't specify any tax information, Google won't apply taxes to your orders. If you need tax assistance, consult with a qualified tax professional.

Value-added tax (VAT) for EU customers

Google is responsible for determining, charging, and remitting value-added tax (VAT) for Google Play Store app and content purchases for EU customers (as required by VAT laws in the European Union). Google sends VAT for EU customers’ app and content purchases to the appropriate authority and impacted merchants don’t need to calculate and send VAT separately for EU customers.

As a result, all merchants selling products to customers in applicable countries won't be able to specify tax rates for those EU countries. Additionally, the VAT amount will be deducted from merchant earnings for sales placed in applicable EU countries.

See more about tax rates and value-added tax including which countries require VAT collection.
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