Marketing Google Pay

Google Pay lets your customers pay quickly and more securely using the payment methods saved to their Google Accounts. Plus, they can conveniently store your loyalty cards, offers, and more in the Android app, so you can build brand affinity and engage with them personally and more often.

Benefits

When you accept Google Pay, your customers enjoy the following benefits:

  • Faster checkout: With Google Pay, there's no need for customers to search for their cards. They can pay with a few clicks in-app and on the web or check out in stores using the device that’s already in their hand.
  • Multiple layers of security: Google Pay protects users’ payment info with multiple layers of security, using one of the world’s most advanced security infrastructures to help keep their account safe. Learn more about Google’s information security.
  • Smarter loyalty: Google Pay allows customers to automatically sign up and sign in across devices. This makes it easier to save current offers and get updates about new ones, and gives customers real-time reminders to use their loyalty cards.

How to market Google Pay

To market Google Pay for your app, site, or store, follow these steps:

  1. Review the brand guidelines and use approved assets. Before you create any marketing materials that reference Google Pay, read through the brand guidelines. There, you’ll find information and resources such as approved messaging and communication, photography, logos, acceptance marks, and in-store stickers.
  2. Showcase Google Pay at Point-of-Sale. Request Google Pay decals (in selected countries) and get guidelines for marketing Google Pay at and before Point-of-Sale.
  3. Request brand approval. To keep the Google Pay brand consistent, submit your marketing materials through our Partner Marketing Hub contact form before you launch them.

After you send your request, we’ll respond with feedback or approval within 3 business days.

Google Pay implementation

Check out our developer site for everything you need to implement the Google Pay API, including integration instructions, approved assets for Google Pay buttons, logos and marks, and detailed brand guidelines. For loyalty solutions, refer to the Google Pay API for Passes

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