Benefits

 

Google Pay is one app that provides you with many ways to make your customers’ buying experience faster, more convenient, and more rewarding. Google Pay’s powerful-yet-simple suite of mobile payment integrations helps you connect with customers to drive sales and brand loyalty. Get started now and tap into millions of Android users in just a few steps.

Merchant benefits

Here are some of the benefits merchants enjoy with Google Pay:

  • Increased sales: Faster, easier checkouts in stores can lead to more store visits, more time spent shopping, and more money spent by customers. When customers use Google Pay to make purchases online, they aren't redirected to a third-party site and stay within your checkout flow for the entire transaction. Google Pay not only saves customers time and effort but can lead to higher cart conversions for merchants.
  • Traffic, brand affinity, and engagement: When customers save your pass through the Google Pay API for Passes, merchants build brand affinity and engage with customers more intimately and more often. Google Pay API for Passes will even notify customers to use these passes when they’re near store locations, or notify them about their upcoming flight or event.

Google Pay is one app that provides you with many ways to make your customers’ buying experience faster, more convenient, and more rewarding. Google Pay’s powerful-yet-simple suite of mobile payment integrations helps you connect with customers to drive sales and brand loyalty. Get started now and tap into millions of Android users in just a few steps.

Merchant benefits

Here are some of the benefits merchants enjoy with Google Pay:

  • Easy online integration: The simple Google Pay API helps you get up and running in no time. Backend or server-side work depends on your payment processor and desired method of implementation, but is typically minimal.
  • Increased sales: Faster, easier checkouts in stores can lead to more store visits, more time spent shopping, and customers spending more money. When customers use Google Pay to make purchases online, they aren't redirected to a third-party site and stay within your checkout flow for the entire transaction. Google Pay not only saves customers time and effort but can lead to higher cart conversions for merchants.
  • Traffic, brand affinity, and engagement: When customers save your pass through the Google Pay API for Passes, merchants build brand affinity and engage with customers more intimately and more often. Google Pay API for Passes will even notify customers to use these passes when they’re near store locations, or notify them about their upcoming flight or event.
  • No transaction fees: Merchants don't pay extra fees when customers use Google Pay to make purchases.
  • Enhanced security: Google Pay’s card tokenization helps reduce merchant risk and exposure to fraud.

Customer benefits

Customers enjoy a better experience when they choose to buy with Google Pay, such as:

  • Fast and easy purchases wherever they buy: In stores, customers speed through checkout when they use Google Pay on their mobile device to tap and pay.
  • No cost: Google Pay is a free mobile app available in the Google Play Store. Customers don't pay extra transaction fees when they use Google Pay to make purchases.
  • Peace of mind: When customers use Google Pay to buy in stores, Google Pay doesn’t send their actual credit or debit card number to make the payment. Instead, it uses a virtual account number to represent the account information.
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