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About the Google Partners Digital Sales exam


Starting in January, Partners exams and certifications will be moved to Academy for Ads. Learn more about the exam and certification changes


The Digital Sales exam is designed to test your knowledge of online advertising basic concepts and sales skills. It assess how effective you are in selling Google's digital solutions to clients.

To earn a certificate of completion, you'll need to pass the Digital Sales exam. The exam doesn't count toward earning an AdWords certification or earning Google Partner status.

This article contains information about the exam, including how to prepare for the exam and take it. It also includes information on the passing score and time limit.

Before you begin

You need to sign up for Google Partners to take the Digital Sales exam. Signing up is free.

About the exam

Currently, the Digital Sales exam is available in English (US), English (GB), Spanish (Spain), Spanish (Latin America), German, French, Swedish, Japanese, Chinese (Simplified and Traditional), Italian, Dutch, Finnish, Greek, Thai, Portuguese (Brazil and Portugal), Norwegian, Vietnamese, Indonesian, Hebrew, Polish, Arabic, Russian, Czech, Estonian, Danish, Hungarian, Latvian, Lithuanian, Romanian, Slovak, Slovenian, Turkish, and Ukrainian.

The exam is designed to test your knowledge of basic online advertising concepts and sales skills, including the following:

  • Advertising on Google
  • Sales skills for Google digital solutions

How to prepare for the exam

Before taking the Digital Sales exam, we recommend that you have on-the-job experience using and selling AdWords. You should be familiar with online advertising and sales concepts.

To help you prepare, we offer 2 study guides that cover the exam topics:

How to take the exam

To access the exam from your Partners account, follow these steps:

  1. Sign in to your Partners account.
  2. Click Digital Sales in the "Certifications" section of the left navigation bar.
  3. Click Take exam to start taking the exam. Or, you can review the exam study materials linked from this page.


When you pass an exam, it might take up to 48 hours for your exam status to appear on the exam page.

Passing score and time limit

  • Passing score: 80%
  • Time limit: 90 minutes

If you don't pass an exam, you can retake it 8 days later. This means that you'll have 7 days to study for the exam.

The exam timer can't be paused after you start taking the exam. The timer will continue to count down even if your computer shuts down — so be sure that you won't be disturbed while taking the exam. If you do lose your connection, you can resume the exam where you left off when you’re connected again, but the timer will not stop during this time.

Exam expiration

The exam is valid for 24 months. When the exam expires, you'll need to retake and pass it again.


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