Set up a Google Partners company profile


Google Partners is Google’s program for advertising agencies, digital marketing professionals, and other online consultants. When you sign your company up for Partners, your company can get access to a range of benefits, including the Google Partner badge and special events and trainings.

This article explains the steps you need to follow to create a Partners profile for your company.

Before you begin

If you aren't familiar with Partners or the requirements for signing up, review our introduction article About Google Partners before getting started.


AdWords manager account

Whether or not you've signed up for Partners, make sure the email address that you use has standard or administrative access to an AdWords manager account. We recommend that this manager account contains all of the accounts that your company manages. If you don't have standard or administrative access, follow the steps on inviting users to a manager account to get it. If you don't have a manager account, find out how to create one.

Profile options

You'll need to create a profile for your company and make sure that employees with a Partners profile affiliate with it. By doing so, you can help make sure that your company gets access to all of the benefits of the Partners program.

Steps for setting up your company's profile

  1. Sign in to Partners. If you don't have a profile, learn how to create one.
  2. In the "Overview" section, enter your company's name in the search box and select the correct suggestion.
  3. If your company's name doesn't appear in the search results, click +Add company.
  4. Enter your company's name, the country where your company primarily does business, and your company's website. To make sure that you're authorized to use the website, you'll need to verify ownership of it using one of the following options:
    • Via a confirmation email that we send you. You'll only get an email if your email address is at the same domain as the website. This option only works when you're setting up your company profile for the first time.
    • Using one of the Google Search Console verification methods. You'll need to use the same Google Account that you used to sign up for Partners to verify ownership of the website in Search Console. Note that you'll need to use this option if you make changes to your website address that require you to verify the address again.
  5. Click Sign up.

Try it now


  • When you create your company's account, you'll become the account administrator and will get access to key information like your agency's Partner badge status. If you don't want to be the long-term administrator, you can make someone else who's affiliated with your company an admin.
  • Make sure to complete your company profile, which is one of the requirements to earn the Partner badge. After you create your company profile, go to the "My company" section of your account and fill out any missing information.

How to complete your company's profile

You'll want to make sure your company profile is complete — a complete company profile is one of the requirements to earn the Partner badge. 

  1. Sign in to Google Partners.
  2. Click My company in the navigation bar.
  3. Fill out the following information if you haven't already (you'll see a green checkmark if a section is complete):
  • Basic information
    • Profile language: Select the languages in which you'd like your company profile to appear. These will likely be the same languages in which you do business.
    • Company name: Edit your company's name if it's different than what's currently there.
    • Company description: Enter a description of your company in the language that you've selected. 
    • Company logo: Enter the URL for your company's Google+ page to use the logo from that page on your company's profile. Note that the website used for your company's Google+ page needs to match the website you enter in your Partners company profile.
    • Company website: Enter your company's website address. If you're changing your existing website address, you'll need to verify ownership of it with one of the Google Search Console verification methods.
    • Company type: Select what type of company you are based on the services you offer, such as creative or digital services.
  • Locations
    • Primary: Enter the main address where your company is located, such as its headquarters. 
    • Other: Enter additional addresses where your company is located, such as regional offices.
  • Services
    • Industries: Select the industries your company serves, such as finance, consumer and packaged goods.
    • Focus areas: Select the areas in which your company specializes, such as AdWords support or advertising on Google.
    • Budget: Enter the minimum and maximum monthly budget that an advertiser should have to work with your company. If your company doesn't have maximum monthly budget that it serves, click the "I don't have one" checkbox below the maximum monthly budget field.
  • Settings
    • Profile visibility: If your company has earned the Partner badge, you can choose whether or not to display your company profile publicly. Click the "Publish my company profile" to have it displayed.
      Note: If you choose to hide your company profile, you’ll always be able to find your URL in the Settings section of your profile.
    • Profile URL: The URL for your Google Partners company profile page. You can copy and paste the URL to share with prospective and current clients. For example, you can link to your company profile page from your Partners badge on your company website. 
    • Auto-approved domains: If you'd like to automatically approve affiliation requests from people with a specific email domain, enter that domain and click Add. For example, if employees at your company have email addresses such as, then you'd enter

How to change information on your company profile page

To change the information on your company profile, the admin for your company profile can go to the "My company" page and edit the information in each of the following sections: "Basic information," Locations," or "Services,” or “Settings”.

Here are a few things to keep in mind:

  • If your company has offices in multiple locations, you can add its name and profile description in different languages in the "Basic information" section. You can add the offices' addresses in the "Locations" section.
  • We use the logo that appears on your company's Google+ page as the logo for your company profile page. If you want to change your logo, you can do so by adding a Google+ page URL in the "Basic information" section of the "My company" page. If you've already added a Google+ URL page, you'll need to change the logo on that page in order to change the logo on your company profile page.

Frequently asked questions

What to do if you get an "AdWords manager account required" message

If the email address that you use to create your company's profile doesn't have standard or administrative access to your company's AdWords manager account, you'll get an error message telling you that a manager account is required. You need to do one of the following:

What to do if you get a "Company cannot be verified" message

If you get an error message saying that we cannot verify the website you entered, first check to make sure that you spelled the website correctly. If the website is spelled correctly, then you need to verify the website using one of the following methods:

  • Email: You can verify the website via email by signing up for Partners with an email address at the same domain as the website. For example, if your company's website is, then you need to sign up with an email address that's If you use this method, we'll send you an email to verify the website.
  • Google Search Console: You can verify the website using one of the verification options available through Google Search Console. Keep in mind that you might need the help of your site's webmaster, admin, or other specialist when using one of the verification options.

Related links

Was this article helpful?
How can we improve it?