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Shopping Advertising exam study guide

Shopping Advertising exam study guide

If you're an agency or online advertising professional specializing in Merchant Center and Shopping campaign management, consider taking the Shopping Advertising exam to demonstrate your expertise.

Exam topics

The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. We recommend that you have on-the-job experience running a Shopping campaign to increase your chances of passing.

This study guide covers the topics that you need to know before taking the Shopping Advertising exam. Here are some of the topics that you'll need to know about:

  • Merchant Center account creation and management
  • Product data feed submission and optimization
  • Creating and managing Shopping campaigns in AdWords
  • How Shopping ads work
  • Shopping campaign bidding and optimization

Exam format and passing score

  • Questions: The exam is made up of 63 multiple choice questions.
  • Time limit: You'll have 90 minutes to complete the exam.
  • Passing score: You need to get a score of 80% or higher to pass. If you don't pass the exam, you can take it again after 7 days.


The Shopping Advertising exam is available in the following languages: Chinese (simplified), Czech, Danish, Dutch, English (US and UK), French, German, Italian, Japanese, Norwegian, Polish, Portuguese (Brazil), Russian, Spanish, Swedish, Turkish.

Passing the exam

You can earn your AdWords certification by passing the Shopping Advertising exam and the AdWords Fundamentals exam. You'll also be able to highlight your expertise with a personalized, printable certificate and a listing on your Google Partners public profile that shows that you've passed the exam.

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