Signing up for Google Partners

  • Google Partners is Google’s platform for advertising agencies, digital marketing professionals, and other online consultants.
  • The Partners program gives you access to a range of benefits, including special events and trainings, industry research, Google AdWords product updates, and more.
  • When you sign up for Partners, you'll be able to access free exams and trainings for the Google AdWords certification program and Google Analytics Individual Qualification (IQ).

Signing up for Partners

When you sign up for Partners, you'll have the option to create an individual profile for yourself and a company profile for your agency. Learn about the Partners program and benefits.

Here's what you need to sign up:

  • Email account: You'll need to sign up with a Gmail address, or a non-Gmail address (such as your company email address) that's linked to a Google Account. Learn more about how to create a Google Account and how to link a Google Account to a non-Gmail address.
  • Company website: When creating your agency's company profile, you'll need to verify its website via email or a directly linked Google+ page.
  • My Client Center (MCC) manager account: You'll need a MCC manager account to access the following benefits:
    • Google Partner badge and Google Partner Search listing (note that agencies must meet certain requirements to earn the Partner badge and get listed on Google Partner Search)
    • Best practice recommendations personalized for the AdWords accounts that you manage
    • AdWords promotional offers

    If you or your agency have multiple MCC manager accounts, make sure to use the top-level manager account. You'll also need to sign-up for Partners with an email account that has standard or administrative access to this manager account.

Notes for Analytics users

If you're signing up to access the Google Analytics IQ exam, then you don't need to do the following:

  • Create a company profile
  • Create or have access to a MCC manager account

Note

The Google Analytics IQ exam is only available in the following languages: simplified Chinese, Czech, Dutch, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, and Turkish.

My Client Center (MCC) manager account

If you’re an agency or someone who manages multiple AdWords accounts, you'll want to make sure that you're using a My Client Center (MCC) manager account.

A manager account is a powerful tool that could save you time. It's an AdWords account that lets you easily view and manage all of your AdWords accounts -- including other MCC manager accounts -- from a single location.

An MCC manager account isn't an "upgrade" of your AdWords account. Instead, it's an entirely new AdWords account you create. Think of a manager account as an umbrella AdWords account with several AdWords accounts (client accounts) linked to it. As always, owners of individual client accounts can sign in to their AdWords accounts and maintain access to their information.

To create a manager account, visit www.google.com/adwords/MyClientCenter, click "Sign up now," and follow the step-by-step instructions. Learn more about MCC manager accounts

Linked email address and MCC manager account

You should sign up for Partners with an email account that has standard or administrative access to your agency's top-level MCC manager account. Those with administrative access can manage all aspects of the MCC manager account and give people access to it, while those with standard access can make changes to AdWords campaigns managed by the MCC manager account and give people email-only access to it.

Follow the steps on inviting users to a MCC manager account to get access to your agency's manager account.

Directly linked Google+ page

You'll need a Google+ page that's directly linked to your agency's website — we call this a verified Google+ page — if you want to verify your agency's website via Google+ instead of via email. You'll also need a verified Google+ page to show your agency's logo on its Partners Search profile page (this only applies to agencies that qualify for Partner status and earn the Partner badge).

Keep in mind that you'll need to provide us with your agency's Google+ page, and not your personal Google+ page. Find out how to create a Google+ page if your agency doesn't already have one.

If your agency already has a Google+ page, it needs to be directly linked to your agency's website by inserting a small snippet of HTML code on the website homepage. If you don't know any HTML or don't have access to edit your agency's website, don't worry — you can send the code snippet to the person who makes changes to your website.

Here's how to directly link your Google+ page and website:

You can directly link your website by inserting a small snippet of code on your website and then listing that website as a Google+ page's primary link in the About section of the profile. For example, if a Google+ page’s primary link is set to www.pagewebsite.com, you can create a bidirectional link by placing the following code snippet within the <body> tag of the HTML for the corresponding page of the site:

<a href="https://plus.google.com/{+PageId}" rel="publisher"></a>

For example, if the URL of your Google+ page is http://plus.google.com/111112222233333444555, the following line should be inserted into the <body> section, as follows: 

<body>

...

<a href="https://plus.google.com/111112222233333444555" rel="publisher">Visit us on Google+</a>

...

</body>

If you prefer to not display a visible link within the page, you can include the following line instead:

<a href="https://plus.google.com/{+PageId}" rel="publisher"></a>

Note: Please list the primary URL for your website; redirect URLs should not be used.

To link your Google+ page to your website:

  1. Visit Google My Business and choose the page you'd like to manage.
  2. Select  My Business >  Google+ Page from the left hand navigation menu.
  3. On the ‘About’ tab, click the Link website button next to your website URL.
  4. Follow the steps in the box that appears:
  • Copy and paste the code snippet provided to the <head> tag of your website and click the Test website button.
  • We'll check to make sure you've added the snippet to your website correctly.
  • Click Done when the check is complete.

A verified checkmark checkmark will display next to your website on the 'About' tab of your page's profile. It may take a few days for the checkmark to appear.

After you’ve linked your Google+ page to your website, make sure to also link your website to your page. Learn how to add the Google+ badge to your website.

How to sign up

Steps for setting up your profiles for the first time

If you're setting up your individual and company profiles for the first time, follow these steps:

  1. Go to the Partners website at www.google.com/partners.
  2. Click I'm an Agency.
  3. Click Join Google Partners. If you aren't already signed in to your Google account, you'll need to do that now.
  4. Review the Terms of Service. Once you have reviewed and are ready to agree, accept them.
  5. Enter the requested information, such as your primary email account, primary country, and job function. You can also add your interests, markets, and industries, and select which email notifications you'd like to get.
  6. Click Save and continue.
  7. Next you'll create your agency's company profile, which gives you access to all of the benefits of the Partners program. If you aren't affiliated with an agency, click "Skip for now" and move on to the section below about completing your individual profile. Note that you'll still get benefits like free certification exams.
  8. If you're affiliating with or creating a company profile, search for your agency to see if it's already registered with Google Partners.
    • See a "Company not found" message: Click Add my company and follow the steps below. Note that you won't be able to create a company profile if your email account isn't linked to an MCC manager account.
    • Agency appears in the search results: Click Continue to overview to send a request to affiliate your individual profile with your agency's profile. We'll send an email to the administrator of your agency's profile asking them confirm your affiliation with the agency.
  9. If you're creating a company profile, enter the following information:
    • Company name: The name of your agency. This should be the name that you use to do business with your customers.
    • Company website: Your company's website URL.
    • Top-level MCC: The top-level MCC manager account contains all of your agency's child MCC accounts and managed accounts.
    • Primary language: Select the primary language in which your agency does business. You can add other languages that your agency supports later.
    • Primary country: Select the country in which your agency is headquartered. You can add other countries that your agency supports later.
  10. Next, you'll need to verify that you're the owner of your agency's website. You can do this by email or by providing a Google+ page linked directly to your agency's website.
    • Email verification: Click the via Email radio button if your email address domain matches the domain of your agency's website. For example, your agency's website might be www.yourcompany.com and your email address might be name@yourcompany.com.
    • Google+ page ID: If you aren't using an email address that matches your agency's website domain, enter your agency's Google+ page ID, which is the ID number in your Google+ page URL. Remember that your Google+ page needs to be directly linked to your agency's website. If it isn't, read the section above on directly linking your Google+ page and company website.
  11. Click Continue to overview.

Tip

If you're creating your agency's company profile, we recommend that you sign up with an email address that matches the domain of your company website. For example, if your company website is "www.yourcompany.com", you'll want to sign up with your "name@yourcompany.com" account. You can also sign up with a shared email account, such as "info@yourcompany.com". This will allow you to verify ownership of your company's website by email when creating your company profile.

Steps for setting up a company profile if you've already created an individual profile

If you've already set up your individual profile, follow these steps to set up a company profile:

  1. Sign in to Partners at www.google.com/partners.
  2. Click "My profile".
  3. In the "Company affiliation" section of the page, search for your agency to see if it's already registered with Google Partners.
    • See a "Company not found" message: Click Add my company and follow the steps below. Note that you won't be able to create a company profile if your email account isn't linked to an MCC manager account.
    • Agency appears in the search results: Click Continue to overview to send a request to affiliate your individual profile with your agency's profile. We'll send an email to the administrator of your agency's profile asking them confirm your affiliation with the agency.
  4. Enter the following information:
    • Company name: The name of your agency. This should be the name that you use to do business with your customers.
    • Company website: Your company's website URL.
    • Top-level MCC: The top-level MCC manager account contains all of your agency's child MCC accounts and managed accounts.
    • Primary language: Select the primary language in which your agency does business. You can add other languages that your agency supports later.
    • Primary country: Select the country in which your agency is headquartered. You can add other countries that your agency supports later.
  5. Next, you'll need to verify that you're the owner of your agency's website. You can do this by email or by providing a Google+ page linked directly to your agency's website.
    • Email verification: Click the via Email radio button if your email address domain matches the domain of your agency's website. For example, your agency's website might be www.yourcompany.com and your email address might be name@yourcompany.com.
    • Google+ page ID: If you aren't using an email address that matches your agency's website domain, enter your agency's Google+ page ID, which is the ID number in your Google+ page URL. Remember that your Google+ page needs to be directly linked to your agency's website. If it isn't, read the section above on directly linking your Google+ page and company website.
  6. Click Continue to overview.

Tips

  • You'll become the account administrator and will get access to key information like your agency's Partner badge status. If you don't want to be the long-term administrator, you can invite another colleague to join Partners and transfer the responsibility to them.
  • Make sure to complete your company profile, which is one of the requirements to achieve Partner status. After your create your company profile, go to the "My company" section of your account and fill out any missing information.
  • As previously mentioned, if you're signing up to access the Analytics IQ exam, you don't need to create a company profile or have access to a MCC manager account.

How to complete your profiles

After you create your individual and company profiles, you'll want to make sure that they're complete. A complete company profile is one of the requirements for agencies that want to qualify for Partner status, which gives you access to the Partner badge and Google Partner Search, among other benefits.

Completing your individual profile

To complete your individual profile, go the "My profile" section of your Partners account and fill out the following information:

  • Contact information: Enter your mailing address and phone number, and select your primary country from the drop-down menu.
  • Company affiliation: If your company is already registered with Partners, you'll want to affiliate with it. To do so, search for your company in the "Company affiliation" section on your profile page. If your request is denied, check to make sure you tried to affiliate with the correct company using an email address your colleagues will recognize. If you're certified in AdWords, your affiliation can also help your company achieve or maintain its Partner status.
  • Top-level MCC: Link to your MCC manager account — we recommend the manager account that contains all of the accounts that you manage — by selecting your MCC manager account from the drop-down menu of accounts that are available for you to link to. This allows us to accurately identify which of your accounts can benefit from various AdWords promotional offers. Note that this MCC manager account can be the same one that's linked to your company profile.
Completing your company profile

To complete your company profile, go to the "My company" section of your account and make sure the following information is complete:

  • Account information
    • Company MCC: You need to associate your agency's top-level MCC manager account with your company profile. Doing so will allow us to determine that your customers are happy, you're actively optimizing the performance of their campaigns, and your MCC manager account is reaching the Spend requirement.
  • Locations
    • Company address: Enter your agency's address or addresses, and make sure to select one of them as your primary address.
    • Company phone number: Your agency's phone number needs to be correct.
  • Languages
    • Language: Select a language from the drop-down menu.
    • Countries: Select the corresponding country from the drop-down menu.
    • Company name: Enter the name of your company in the language that you've selected.
    • Description: Enter a description of your agency in the language that you've selected. That way, for example, French-speaking clients searching Google Partner Search will be able to read a description of your company in French.
  • Services
    • Company type: Select the type of agency, such as search engine marketing, from the drop-down menu.
    • Budget currency: Select the currency that you'd like to use for the minimum and maximum budget amounts from the drop-down menu.
    • Minimum and maximum monthly budget served: Enter the minimum and maximum monthly budget that an advertiser should have to work with your agency. If your agency doesn't have maximum monthly budget that it serves, click the "I don't have one" checkbox below the maximum monthly budget field.

      Note that we'll use these amounts to help determine how your agency appears in Google Partner Search. For example, an AdWords advertiser can search Google Partner Search for agencies that work with clients with a monthly advertising budget between $1000 to $5000. We'd then use that information to match the advertiser with agencies that entered the same amounts in their company profile.
    • Industries serviced: Select the industries that your agency provides services for from the drop-down menu.
    • Service offerings: Select the services that your agency offers from the drop-down menu.
  • Profile visibility
    • Publish company profile: If your agency has qualified for Partners status and earned the Partner badge, you can choose to publish your agency's company profile and include it in Google Partner Search. If you don't want to your company profile to be searchable in Google Partner Search, make sure the "Include my company profile in Google Partner Search" checkbox is deselected.
    • Hide company profile: Select the "Hide my company profile" radio button if you don't want to publish your agency's company profile.

Common questions about company profiles

Number of profiles an agency can have

Your agency should only have one company profile, even if you have multiple offices or divisions.

The only exception is for agencies with offices in multiple countries that have a unique website and a unique My Client Center (MCC) manager account for each office.

Otherwise, agencies that create multiple profiles are at risk of getting suspended for spam reasons.