Sign up for Google Partners

Google Partners is Google’s program for advertising agencies, digital marketing professionals, and other online consultants. When you sign up for Partners, you'll get access to a range of benefits, including special events and trainings, industry research, certifications, and more.

This article explains the steps you need to follow to sign up for Partners.

Before you begin

If you aren't familiar with Partners or the requirements for signing up, review our introduction article About Google Partners before getting started.

Instructions

When signing up for Partners, you'll create an account for yourself and affiliate it with your company's account. If your company doesn't have an account, you can create one when signing up.

You'll want to create both types of accounts and affiliate them with each other to make sure that your company gets access to all of the benefits of the Partners program.

Steps for setting up your account and your company's account

Follow these steps if:

  • You don't have a Partners account
  • Your company doesn't have a Partners account
  1. Go the Partners website.
  2. Click I'm an Agency.
  3. Click Join Google Partners.
  4. If you aren't already signed in to your Google account, do that now with an address that has standard or administrative access to your AdWords manager account.
  5. Review the Terms of Service. Once you have reviewed and are ready to agree, accept them.
  6. Select whether you want to get emails from Partners. If you choose to get emails, select which type you'd like to get:
    • Performance suggestions and reminders
    • Partners research
    • News, special invitations, and promotions
  7. Click Sign up.
  8. Enter your company's name in the search box.
  9. Click +Add company if your company's name doesn't appear in the search results.
  10. Enter your company's name, the country where your company primarily does business, and your company's website.
  11. If your email address is at the same domain as the website, we'll send you an email to verify ownership of the website. If your email address isn't at the same domain as the website, you can verify ownership of the website with one of the Google Search Console verification methods.
  12. Click Sign up.

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Tips

  • When you create your company's account, you'll become the account administrator and will get access to key information like your agency's Partner badge status. If you don't want to be the long-term administrator, you can make someone else who's affiliated with your company an admin.
  • Make sure to complete your company profile, which is one of the requirements to earn the Partner badge. After you create your company profile, go to the "My company" section of your account and fill out any missing information.
Steps for setting up your account and affiliating with your company's account

Follow these steps if:

  • You don't have a Partners account
  • Your company has a Partners account
  1. Go the Partners website.
  2. Click I'm an Agency.
  3. Click Join Google Partners.
  4. If you aren't already signed in to your Google account, do that now with an address that has standard or administrative access to your AdWords manager account.
  5. Review the Terms of Service. Once you have reviewed and are ready to agree, accept them.
  6. Select whether you want to get emails from Partners. If you choose to get emails, select which type you'd like to get:
    • Performance suggestions and reminders
    • Partners research
    • News, special invitations, and promotions
  7. Click Sign up.
  8. Enter your company's name in the search box.
  9. Select your company from the list that appears in the search results.
  10. Click Affiliate. We'll send you an email to confirm your email address.

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Steps for setting up your company's account

Follow these steps if:

  • You have a Partners account
  • Your company doesn't have a Partners account
  1. Sign in to your Partners account.
  2. Click My profile.
  3. In the "Company affiliation" section, enter your company's name in the search box.
  4. Click +Add company if your company's name doesn't appear in the search results.
  5. Enter your company's name, the country where your company primarily does business, and your company's website.
  6. If your email address is at the same domain as the website, we'll send you an email to verify ownership of the website. If your email address isn't at the same domain as the website, you can verify ownership of the website with one of the Google Search Console verification methods.
  7. Click Sign up.

Try it now

Tips

  • When you create your company's account, you'll become the account administrator and will get access to key information like your agency's Partner badge status. If you don't want to be the long-term administrator, you can make someone else who's affiliated with your company an admin.
  • Make sure to complete your company profile, which is one of the requirements to earn the Partner badge. After you create your company profile, go to the "My company" section of your account and fill out any missing information.

How to complete your profiles

After you create your account and your company's account, you'll want to make sure that they're complete. A complete company account is one of the requirements to the Partner badge and get access to benefits such as Google Partner Search.

Complete your account

To complete your account, go the "My profile" section of your Partners account and fill out the following information:

  • Mailing address: Enter your mailing address and select the checkbox if you want to get exclusive promotions in the mail from us.
  • Phone number: Enter your phone number and and select the checkbox if you want to get phone calls about your Partners account.
  • Primary country: Select the country where you or your company primarily does business from the drop-down menu.
  • Job function: Select your job role from the drop-down menu.
  • Company affiliation: If your company has a Partners account, you'll want to affiliate with it. To do so, search for your company in the "Company affiliation" section on the page and follow the steps. If your company doesn't have a Partners account, follow the steps in the above section on "Steps for setting up your company's account". 
  • AdWords manager account: Link to your AdWords manager account — we recommend the manager account that contains all of the accounts that you manage — by selecting it from the drop-down menu of accounts that are available for you to link to. This allows us to accurately identify which of your accounts can benefit from various AdWords promotional offers.
Complete your company's account

To complete your company's account, go to the "My company" section of your account and fill out the following information:

  • Account information
    • AdWords manager account: You need to associate your agency's top-level AdWords manager account with your company profile. Doing so will allow us to determine that your customers are happy, you're actively optimizing the performance of their campaigns, and your manager account is reaching the Spend requirement. Learn more about these Partner badge requirements.
  • Locations
    • Company address: Enter your agency's address or addresses, and make sure to select one of them as your primary address.
    • Company phone number: Your agency's phone number needs to be correct.
  • Languages
    • Language: Select a language from the drop-down menu.
    • Countries: Select the corresponding country from the drop-down menu.
    • Company name: Enter the name of your company in the language that you've selected.
    • Description: Enter a description of your agency in the language that you've selected. That way, for example, French-speaking clients searching Google Partner Search will be able to read a description of your company in French.
  • Services
    • Company type: Select the type of agency, such as search engine marketing, from the drop-down menu.
    • Budget currency: Select the currency that you'd like to use for the minimum and maximum budget amounts from the drop-down menu.
    • Minimum and maximum monthly budget served: Enter the minimum and maximum monthly budget that an advertiser should have to work with your agency. If your agency doesn't have maximum monthly budget that it serves, click the "I don't have one" checkbox below the maximum monthly budget field.

      Note that we'll use these amounts to help determine how your agency appears in Google Partner Search. For example, an AdWords advertiser can search Google Partner Search for agencies that work with clients with a monthly advertising budget between $1000 to $5000. We'd then use that information to match the advertiser with agencies that entered the same amounts in their company profile.
    • Industries serviced: Select the industries that your agency provides services for from the drop-down menu.
    • Service offerings: Select the services that your agency offers from the drop-down menu.
  • Profile visibility
    • Publish company profile: If your agency has qualified for Partners status and earned the Partner badge, you can choose to publish your agency's company profile and include it in Google Partner Search. If you don't want to your company profile to be searchable in Google Partner Search, make sure the "Include my company profile in Google Partner Search" checkbox is deselected.
    • Hide company profile: Select the "Hide my company profile" radio button if you don't want to publish your agency's company profile.

FAQs

What to do if you get an "AdWords manager account required" message

If the email address that you use to create your account or your company's account doesn't have standard or administrative access to your company's AdWords manager account, you'll get an error message telling you that a manager account is required. You need to do one of the following:

What to do if you get a "Company cannot be verified" message

If you get an error message saying that we cannot verify the website you entered, first check to make sure that you spelled the website correctly. If the website is spelled correctly, then you need to verify the website using one of the following methods:

  • Email: You can verify the website via email by signing up for Partners with an email address at the same domain as the website. For example, if your company's website is www.example.com, then you need to sign up with an email address that's yourname@example.com. If you use this method, we'll send you an email to verify the website.
  • Google Search Console: You can verify the website using one of the verification options available through Google Search Console. Keep in mind that you might need the help of your site's webmaster, admin, or other specialist when using one of the verification options.
Number of accounts a company can have

Your agency should only have one company profile, even if you have multiple offices or divisions.

The only exception is for agencies with offices in multiple countries that have a unique website and a unique AdWords manager account for each office.

Otherwise, agencies that create multiple profiles are at risk of getting suspended for spam reasons.

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