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Sign up for Google Partners

Google Partners is Google’s program for advertising agencies, digital marketing professionals, and other online consultants. When you sign up for Partners, you'll get access to a range of benefits, including special events and trainings, industry research, certifications, and more.

This article explains the steps you need to follow to sign up for Partners and create an individual Partners profile.

Before you begin

If you aren't familiar with Partners or the requirements for signing up, review our introduction article About Google Partners before getting started.

Instructions

Email address

Here's some important information to keep in mind when deciding what email address to sign up with:

  • Regularly used email address: You'll want to use an email address that you check often. That way, you won't miss out on communications from Partners, such as news, special invitations, promotions, and more.
  • Email associated with a Google Account: This can be a Gmail address or non-Gmail address, such as your work email address. If you use a non-Gmail address, make sure that the email address is linked to your Google Account.
  • Access to an AdWords manager account: If you want to be eligible for AdWords promotional offers or plan to create your company's Partners profile, sign up with an email address that has standard or administrative access to an AdWords manager account that contains all of the accounts that you manage. If you don't have access, follow the steps on inviting users to a manager account to get it. If you don't have a manager account, we recommend that you create one with an email address that you'll check often.

Profile options

When signing up for Partners, you'll create a profile for yourself and affiliate it with your company's profile. If your company doesn't have a profile, you can create one when signing up.

You'll want to create both types of profiles and affiliate them with each other to make sure that your company gets access to all of the benefits of the Partners program.

Steps for setting up your profile

  1. Go the Partners website.
  2. Click I'm an Agency.
  3. Click Join Google Partners.
  4. If you aren't already signed in to your Google Account, do that now.
  5. Review the Terms of Service. Once you have reviewed and are ready to agree, accept them.
  6. Select whether you want to get emails from Partners. We recommend that you choose to get emails from Partners since they are the primary way to get information about the following:
    • Performance suggestions and reminders
    • Partners research
    • News, special invitations, and promotions
  7. Click Sign up.
  8. Optional: If you want to be eligible for getting AdWords promotional offers and your company has a Partners profile, enter the name of your company in the search box.
  9. Optional: Select your company from the list that appears in the search results.
  10. Optional: Click Affiliate. We'll send you an email to confirm your email address. Once you confirm your email address, the person who administers your company's Partners profile (the admin) will need to approve your request.

Try it now

How to complete your individual profile

After you create your profile, you'll want to make sure that it's complete.

  1. Sign in to Partners.
  2. Click My profile in the navigation bar.
  3. Fill out the following information if you haven't already:
  • Mailing address: Enter your mailing address and select the checkbox if you want to get exclusive promotions in the mail from us.
  • Phone number: Enter your phone number and and select the checkbox if you want to get phone calls about your Partners account.
  • Primary country: Select the country where you or your company primarily does business from the drop-down menu.
  • Job function: Select your job role from the drop-down menu.
  • Company affiliation: If your company has a Partners account, you'll want to affiliate with it. To do so, search for your company in the "Company affiliation" section on the page and follow the steps. If your company doesn't have a Partners account, follow the steps in this article.
  • AdWords manager account: If you want to be eligible for getting AdWords promotional offers or plan to set up your company's Partners profile, you'll need a manager account. We recommend that you use a manager account that contains all of the accounts that you manage so we can identify which of your accounts can benefit from various promotional offers. Also, note that the email address that you used to sign up for Partners needs to have standard or administrative access to this manager account.
  • Interests: Select the advertising channels, markets, and industries that you serve.
  • Email notifications: Select the types of emails you'd like to get from Partners. Emails are the primary way that you can get information on the following:
    • Performance suggestions and reminders: Get customized recommendations for your clients' campaigns. If you're an admin for your company's Partners profile, we'll send tips on how your company can earn Google Partner status.
    • Partners research: Learn about opportunities to participate in research studies and user testing for Partners, AdWords, and other Google products.
    • News, special invitations and promotions: Get invitations to Partners events, training sessions, and competitions.

Frequently asked questions

How do I get email communications from Partners?

Emails are the primary way that you can get information about special events, promotions, account performance suggestions, and more. We'll send these emails to the address that you used to sign up for Partners, so make sure to check it often.

If you aren't receiving emails from Partners, you can choose to get them by going to the "My profile" page in your Partners account. Scroll to the bottom of the page and select the checkboxes to get emails about the following:

  • Performance suggestions and reminders: Get customized recommendations for your clients' campaigns. If you're an admin for your company's Partners profile, we'll send tips on how your company can earn Google Partner status.
  • Partners research: Learn about opportunities to participate in research studies and user testing for Partners, AdWords, and other Google products.
  • News, special invitations and promotions: Get invitations to Partners events, training sessions, and competitions.

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