About AdWords certification exams
The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords and are required to become AdWords certified.
This article contains information about the exams, including how to prepare for the exams and access them. It also includes information on the passing scores and time limits for each exam.
Before you begin
You need to sign up for Google Partners to access the AdWords exams.
About the exams
The AdWords certification exams are designed to test your knowledge of basic and advanced online advertising concepts, including the following:
- Value proposition of online advertising
- Campaign setup and management
|AdWords Fundamentals||The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimising AdWords campaigns.|
|Search Advertising||The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring and optimising search ad campaigns across the Search Network.|
|Display Advertising||The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring and optimising Display campaigns.|
|Mobile Advertising||The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting and campaign measurement and optimisation.|
|Video Advertising||The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring and optimising video advertising campaigns across YouTube and the web.|
|Shopping Advertising||The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.|
- The Shopping Advertising exam is available in the following languages: Chinese (simplified), Czech, Danish, Dutch, English (US and UK), French, German, Italian, Japanese, Norwegian, Polish, Portuguese (Brazil), Russian, Spanish, Swedish, Turkish.
How to become AdWords certified
You need to pass two of the AdWords certification exams to become an AdWords certified professional – the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising or Shopping Advertising.
How to prepare for the exams
Before taking the AdWords exams, we recommend that you have on-the-job experience using AdWords. You should be familiar with online advertising concepts and best practices, and should have experience managing different types of AdWords campaigns.
For each exam, we offer study guides that are available here, in the Partners Help Centre. The study guides cover the different topics each of the exams tests on.
Here are links to the exam study guides:
- AdWords Fundamentals
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
How to take the exams
To access the exams from your Partners account, follow these steps:
- Sign in to your Partners account.
- Click on Certifications to see your exam status. For example, you might see a message telling you how many exams you need to pass to become certified.
- Click on See exams.
- Hover over the section of the exam that you'd like to take. Click on Exam Details.
- Click on Take exam to start taking the exam, or you can review the exam study materials linked to on this page.
When you pass an exam, it might take up to 48 hours for your exam status to appear on the exam page.
Exam passing scores and time limits
Below is the score that you need to get to pass each exam and how long you have to take each one. If you don't pass an exam, you'll have to wait 7 days to retake it.
|Exam||Passing score||Time limit|
|AdWords Fundamentals||80%||120 minutes|
|Search Advertising||80%||120 minutes|
|Display Advertising||80%||120 minutes|
|Mobile Advertising||80%||90 minutes|
|Video Advertising||80%||90 minutes|
|Shopping Advertising||80%||90 minutes|
Bear in mind that you won't be able to pause the timer after you start taking an exam. The exam timer will continue to count down even if your computer shuts down – so make sure that you won't be disturbed while taking the exam. If you do lose your connection, you can resume the exam where you left off when you’re connected again, but the timer will not stop during this time.
If you don't pass an exam, you can retake it in seven days. Try using the exam study guides in the Partners Help Centre to increase your chances of passing.