About AdWords certification assessments
The AdWords certification assessments are designed to test your knowledge of online advertising best practices and AdWords. They are required to become AdWords certified.
This article contains information about the assessments, including how to prepare for the assessments and access them. It also includes information on the passing scores and time limits for each assessment.
Before you start
If you don't have an Academy for Ads account, you need to do so to access the AdWords assessments that are required to become certified. Find out how to set up your Academy for Ads account.
About the assessments
The AdWords certification assessments are designed to test your knowledge of basic and advanced online advertising concepts, including the following:
- Value proposition of online advertising
- Campaign setup and management
|AdWords Fundamentals||The AdWords Fundamentals assessment covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimising AdWords campaigns.|
|Search Advertising||The Search Advertising assessment covers basic and advanced concepts, including best practices for creating, managing, measuring and optimising search ad campaigns across the Search Network.|
|Display advertising||The Display Advertising assessment covers advanced concepts and best practices for creating, managing, measuring and optimising Display campaigns.|
|Mobile Advertising||The Mobile Advertising assessment covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimisation.|
|Video Advertising||The Video Advertising assessment covers basic and advanced concepts, including best practices for creating, managing, measuring and optimising video advertising campaigns across YouTube and the web.|
|Shopping Advertising||The Shopping Advertising assessment covers basic and advanced concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.|
The AdWords certification assessments are available in 19 languages.
Available languages: simplified Chinese, traditional Chinese, Dutch, English (UK), English (US), French, German, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Spanish, Spanish (Latin America), Thai, Turkish and Vietnamese
How to prepare for the assessments
Before taking the AdWords assessments, we recommend that you have on-the-job experience using AdWords. You should be familiar with online advertising concepts and best practices, and should have experience managing different types of AdWords campaigns.
Academy for Ads online courses
When you sign in to your Academy for Ads account, you can access learning paths for each assessment. You'll want to take the courses in each learning path to help you study for the assessments. Note that the Academy for Ads courses are available in English only.
Partners Help Centre study guides
For each assessment, we offer study guides that are available in the Partners Help Centre. The study guide covers the different topics included in each of the assessments.
Here are links to the assessment study guides:
- AdWords Fundamentals
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
How to take the assessments
In Academy for Ads, you can take assessments from any learning path that has "certification" in its title.
For the AdWords certifications, you need to take 2 assessments – the AdWords Fundamentals and an additional product area assessment. When you take the assessments, you need to pass the Fundamentals assessment before you can access the product area assessment.
Learn more about how to take assessments and earn certifications in Academy for Ads.
Assessment passing scores and time limits
Below is the score that you need to get to pass each assessment and how long you have to take each. If you don't pass an assessment, you can retake it one day later.
|Assessment||Passing score||Time limit|
|AdWords Fundamentals||80%||90 minutes|
|Search Advertising||80%||120 minutes|
|Display Advertising||80%||120 minutes|
|Mobile Advertising||80%||90 minutes|
|Video Advertising||80%||90 minutes|
|Shopping Advertising||80%||90 minutes|
There's a timer that will start to count down when you begin the assessment. You won't be able to pause the timer once it starts. If you leave the assessment – for example, if you close your browser or your computer shuts down – the timer will immediately expire. You'll have to wait one day to take the assessment again.