About AdWords certification assessments

The AdWords certification assessments are designed to test your knowledge of online advertising best practices and AdWords. They are required to become AdWords certified.

This article contains information about the assessments, including how to prepare for the assessments and access them. It also includes information on the passing scores and time limits for each assessment.

Before you begin

If you don't have an Academy for Ads account, you need to do so to access the AdWords assessments that are required to become certified. Find out how to set up your Academy for Ads account.

About the assessments

The AdWords certification assessments are designed to test your knowledge of basic and advanced online advertising concepts, including the following:

  • Value proposition of online advertising
  • Campaign setup and management
  • Measurement
  • Optimization

Available assessments

Assessment Description
AdWords Fundamentals The AdWords Fundamentals assessment covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
Search Advertising The Search Advertising assessment covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
Display Advertising The Display Advertising assessment covers advanced concepts and  best practices for creating, managing, measuring, and optimizing Display campaigns.
Mobile Advertising The Mobile Advertising assessment covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
Video Advertising The Video Advertising assessment covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
Shopping Advertising The Shopping Advertising assessment covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.

Available languages

The AdWords certification assessment are available in 19 languages.

Available languages: simplified Chinese, traditional Chinese, Dutch, English (UK), English (US), French, German, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Spanish, Spanish (Latin America), Thai, Turkish, and Vietnamese

How to prepare for the assessments

Before taking the AdWords assessments, we recommend that you have on-the-job experience using AdWords. You should be familiar with online advertising concepts and best practices, and should have experience managing different types of AdWords campaigns.

Academy for Ads online courses

When you sign in to your Academy for Ads account, you can access learning paths for each assessment. You'll want to take the courses in each learning path to help you study for the assessments. Note that the Academy for Ads courses are available in English only.

GO TO ACADEMY FOR ADS

Partners Help Center study guides

For each assessment, we offer study guides that are available in the Partners Help Center. The study guides cover the different topics each of the assessments tests on.

Here are links to the assessment study guides:

How to take the assessments

In Academy for Ads, you can take assessments from any learning path that has "certification" in its title.

For the AdWords certifications, you need to take 2 assessments — the AdWords Fundamentals and an additional product area assessment. When you take the assessments, you need to pass the Fundamentals assessment before you can access the product area assessment.

Learn more about how to take assessments and earn certifications in Academy for Ads.

Assessment passing scores and time limits

Below is the score that you need to get pass each assessment and how long you have to take each. If you don't pass an assessment, you can retake it 1 day later. 

Assessment Passing score Time limit
AdWords Fundamentals 80% 90 minutes
Search Advertising 80% 120 minutes
Display Advertising 80% 120 minutes
Mobile Advertising 80% 90 minutes
Video Advertising 80% 90 minutes
Shopping Advertising 80% 90 minutes

 

There's a timer that will start to count down when you begin the assessment. You won't be able to pause the timer once it starts. If you leave the assessment — for example, if you close your browser or your computer shuts down — the timer will immediately expire. You'll have to wait 1 day to take the assessment again.

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