Best practices for managing leads

Here are a few tips for managing your company’s leads:

  • Respond as quickly as possible. Every lead is a potential client, and it’s best to start off on the right foot—even if you’re not interested in working with the advertiser.
  • Convert the leads you receive into new clients. If you demonstrate over time that you're successfully converting the leads you receive, we'll give you more in the future.
  • Help educate and convert leads using pitch resources in the Insights section.
  • Use AdWords promotional offers to help turn leads into clients.
  • Spread the love and distribute leads to others at your company. You can give a colleague access to your company’s Leads dashboard by making them an admin, or you can simply forward new lead notification emails.
  • Only take on clients to whom you're able to devote the necessary time and attention to help them succeed.
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