Managing your agency's Google Partners company profile

This content applies to the Google Partners section in Google Ads. To find content that applies to the Google Partners portal, click here
  • The person who manages an agency's Google Partners company profile is an account administrator, or what we like to call an "Admin." There can be multiple admins for a company profile.
  • Admins manage an agency's company profile information and user affiliations. They also get access to key information such as the agency's Partner status and access to their Partner badge assets. 

In this article, we'll explain:

  • About company admins, including their role and responsibilities.
  • How to manage admins for your agency's company profile, including adding and removing admins, making another person an admin if you're the only admin for your agency's company profile and would like to unaffiliate from that company, or transferring the responsibility of being an admin to someone else.
  • Tips for managing your agency's Partner status.

About admins

A user who creates a new company profile becomes the admin by default. A company profile can be managed by multiple admins. If you'd like to be an admin for your company's profile, an existing admin can send you an invitation.

Managing admins in your agency's company profile

Adding or removing admins

You can add or remove admins from your agency's company profile at any time. Before you can add someone as admin, that person will need to do the following:

  • Sign up for Google Partners and create an individual profile.
  • Affiliate with your agency's company profile. Note that another admin of the profile will need to verify the affiliation, and the person who is becoming the admin will need to verify the admin status via an email invitation.
See steps for how to add or remove admins
  1. Sign in to Partners at https://www.google.com/partners/.
  2. Click My company in the "Overview" section.
  3. Click the People tab.
  4. Select the checkboxes next to the names of the people you'd like to make admins.
  5. Click Make Admin to add the selected people as admins or click Remove to remove their admin access.

Removing your affiliation with a company when you're the only admin

Let's say you're the only admin for an agency's profile and would like to unaffiliate from that profile entirely. Before you can do so, you'll need to make someone else an admin of the profile.

See steps for how to make someone else an admin and unaffiliate from your company
  1. Sign in to Partners at https://www.google.com/partners/.
  2. Click My profile in the "Overview" section.
  3. Click the unaffiliate link in the "Company Affiliation" section. You'll see a notification that you're the last admin associated with the company.
  4. In the notification that appears, enter the first and last name of the person who will replace you as the admin of your agency's profile.
  5. Select that person's name from the list that appears. Keep in mind that we'll only show you the names of people who are affiliated with your agency's profile.
  6. Click Unaffiliate.

Changing your admin role when you're the only admin

If you're the only admin for an agency's profile, you can transfer that responsibility to another person affiliated with the agency at any time.

See steps for how to make someone else an admin
  1. Sign in to Partners at https://www.google.com/partners/.
  2. Click My company in the "Overview" section.
  3. Click the People tab and then search for your name in the search bar.
  4. Select the checkbox next to your name and click Remove. You'll get a notification that you're the only admin associated with the profile.
  5. In the notification that appears, enter the first and last name of the person who will replace you as the admin of your agency's profile.
  6. Select that person's name from the list that appears. Keep in mind that we'll only show you the names of people who are affiliated with your agency's profile.
  7. Click Change Role. You'll be changed from an admin to a user, which means you'll no longer have admin access to the profile. 

Manage your agency’s Partner status

Admins can track an agency's progress toward qualifying for Google Partner status from the "Partner status" page. On this page, you'll see whether your agency has met the Partner requirements, including the status of your agency's company profile, certifications, best practices, and spend.

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