Video Advertising exam study guide
YouTube Analytics basics
You can monitor the performance of your channel and videos with up-to-date metrics and reports in YouTube Analytics. There's a ton of data available in different reports, like the Watch time, Traffic sources, and Demographics reports.
Get to YouTube Analytics
Creator Studio Classic
- Sign in to YouTube and click your account icon > Creator Studio.
- In the left menu, select Analytics.
- Choose the report you want to view.
YouTube Studio Beta
- Sign in to YouTube Studio Beta with your whitelisted channel.
- In the left menu, click Analytics.
- In the Overview tab, you'll see top analytics info cards:
- Realtime views: This shows estimated channel views over the past 48 hours. This can help you determine the best times to upload videos and connect with your audience.
- Realtime views for last published videos: This shows estimated video views over the past 48 hours. This can help you determine the best times to connect with your video's audience.
- Watchtime (minutes): This shows channel watch time compared with the previous period for public, private, unlisted, and deleted videos.
- Views: This shows channel views compared with the previous period for public, private, unlisted, and deleted videos. Over time, this can help you spot high-performing videos, anticipate seasonal changes, and determine when to upload new videos.
- Subscribers: This shows how many subscribers you have right now.
- Subscriber change: This shows the change in subscribers compared with the previous period. Over time, this can help you understand what causes viewers to subscribe or unsubscribe to your channel.
- Your estimated revenue: This shows how much your channel is earning, including revenue from all Google-sold ads, transactions, and subscriptions. It does not include partner-sold and partner-served ads. This number may be adjusted and may not match your final AdSense payments.
- Top videos: This shows your most-watched videos for the time period. Over time, this can help you plan programming that takes advantage of seasonal trends.
- Average view duration: This shows average watchtime per view compared with previous period.
- Click on any of the cards to get a deeper dive.
Ways to view data in YouTube Analytics
Click below to learn some basic ways to view and understand the different types of data you'll find in YouTube Analytics reports.
View reports on desktopFilter your data
At the top of many reports, use the filters to get the information you want:
- Device type
- Geography or location
- Date or time frame
- All uploaded video content or just playlists
- Subscriber status
- Playback type (live or on demand), if available
- Traffic by YouTube product, if available
- Translation use
Line charts show how your video data has changed over time. You can customize the following options:
- Date granularity: Charts can be displayed with data points in daily, weekly, or monthly increments.
- Compare metric: Select a second metric for comparison, which will be displayed on the graph.
Multi-line graphs allow you to compare the performance of up to 25 items (like videos, channels, geographies) and other information from different reports over a specific time period to see at a glance.
By default, the top five line items are selected and displayed in differently colored lines, but you can customize your selection to view all the content you’re interested in.
You can compare your selected items to the total value by selecting Show totals in the top right.
Note: In this view, it's not possible to add another metric.
The stacked area view shows how data you select relates to the total. This lets you easily compare performance and determine trends.
By default, the top five line items are selected and displayed in different colors, but you can customize your selection for up to 25 items to view all the content you’re interested in.
Pie charts let you visualize up to 25 items in their relative size or impact. You can hover over each sector to see which item it corresponds to.
Note: With this chart, you can't see the date dimension or compare the selected data to the total. You can do this with multi-line or stacked area graphs.
You can use a bar chart to display the data you choose in horizontal bars that represent their values by length. If you select the date as a dimension, the bar chart will show as a line graph.
Note: It’s not possible to see the date dimension or to compare the selected data to the totals.
You can use a bubble chart to display the data you choose in bubbles that represent their value.
Use the interactive maps to see where your video is being watched. Darker areas on the map mean that people are watching your video longer in that location. You can also hover your mouse over countries on the map to see detailed data for that country.
You can download your reports on desktop. Click Export report at the top of the page. The report will include all information that's available for that report.