Video Advertising exam study guide

YouTube Analytics basics

You can monitor the performance of your channel and videos with up-to-date metrics and reports in YouTube Analytics. There's a ton of data available in different reports, like the Watch time, Traffic sources, and Demographics reports.

Get to YouTube Analytics

You can go directly to or follow the steps below.

  1. Sign in to your YouTube account and click your account icon > Creator Studio.
  2. On the left, select Analytics.
  3. Choose the report you want to view.

Ways to view data in YouTube Analytics

Click below to learn some basic ways to view and understand the different types of data you'll find in YouTube Analytics reports.

View reports on desktop

Filter your data

At the top of many reports, use the filters to get the information you want:

  • Content
  • Geography or location
  • Date or time frame
  • All uploaded video content or just playlists
  • Subscriber status
  • Playback type (live or on demand), if available
  • Traffic by YouTube product, if available
Line chart

Line charts show how your video data has changed over time. You can customize the following options:

  • Date granularity: Charts can be displayed with data points in daily, weekly, or monthly increments.
  • Compare metric: Select a second metric for comparison, which will be displayed on the graph. For example, you can plot "Unique Cookies" next to "Views."
Multi-line chart

Multi-line graphs allow you to compare the performance of up to 25 items (like videos, channels, geographies) and other information from different reports over a specific time period to see at a glance.

By default, the top five line items are selected and displayed in differently colored lines, but you can customize your selection to view all the content you’re interested in.

You can compare your selected items to the total value by selecting Show totals in the top right.

Note: In this view, it's not possible to add another metric.

Stacked area

The stacked area view shows how data you select relates to the total. This lets you easily compare performance and determine trends.

By default, the top five line items are selected and displayed in different colors, but you can customize your selection for up to 25 items to view all the content you’re interested in.

Pie chart

Pie charts let you visualize up to 25 items in their relative size or impact. You can hover over each sector to see which item it corresponds to.

Note: With this chart, you can't see the date dimension or compare the selected data to the total. You can do this with multi-line or stacked area graphs.

Bar chart

You can use a bar chart to display the data you choose in horizontal bars that represent their values by length. If you select the date as a dimension, the bar chart will show as a line graph.

Note: It’s not possible to see the date dimension or to compare the selected data to the totals.

Interactive map

Use the interactive maps to see where your video is being watched. Darker areas on the map mean that people are watching your video longer in that location. You can also hover your mouse over countries on the map to see detailed data for that country.

View reports on mobile device

YouTube Creator Studio app

Get a quick snapshot of your channel analytics on mobile. Learn more about the YouTube Creator Studio app.

  1. In the top left, tap menu .
  2. Select Analytics.
  3. You’ll see cards with the most important data organized in six themed tabs.

Download reports

You can download your reports on desktop. Click Export report at the top of the page. The report will include all information that's available for that report.

Note: "Unique cookies" data will only be included in the exported report if the "Date" dimension is also selected.

YouTube Analytics can help you optimize your channel to be more successful. Learn more about your audience with YouTube Analytics.
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