Video Advertising exam study guide

YouTube Analytics basics

YouTube Analytics lets you monitor the performance of your channel and videos with up-to-date metrics and reports. There's a ton of data available in different reports (e.g. Views, Traffic sources, Demographics).

Access YouTube Analytics directly through Or sign in to your YouTube account and click on the arrow next to Upload at the top of the page, then Analytics. Then, use the left hand menu to navigate to all the different YouTube Analytics reports.

Viewing data in YouTube Analytics

Here are some basic ways of viewing and understanding all the different types of data you'll find in the various YouTube Analytics reports.

Filter your data

At the top of many reports you can get the precise information you're looking for by filtering your reports by Content, Geography, and Date.

YouTube Analytics Overview


Line chart

Line charts show how your video data has changed over time. You can customize the following options:

  • Date granularity: Charts can be displayed with data points in daily, weekly, or monthly increments.

  • Compare metric: Select a second metric for comparison, which will be displayed on the graph. For example, you can plot Viewers next to Unique Cookies.

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Multi-line chart

Multi-line graphs allow you to compare the performance of up to 25 videos, channels or geographies over a specific time period at one glance in a number of reports. By default, the top five line items are selected and displayed in differently colored lines, but you can customize your selection to view all the content you’re interested in. In addition, it’s possible to compare the selected items to the total value by selecting “Show totals” in the top right. Note that in this view, it’s not possible to add another metric.

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Stacked area

This view shows how data of selected videos, channels or geographies relate to their total and enables you to easily compare performance and determine trends. Similar to Multi-line charts, the top five line items are selected by default and you can customize this selection further by choosing up to 25 items.

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Pie chart

Pie charts allow you to visualize up to 25 items in their relative size and you can hover over the sectors to see which item they correspond to. Note that with this chart it’s not possible to see the date dimension or to compare the selected data to the totals as with Multi-line and Stacked area graphs. 

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Bar chart

With the bar chart you can display the selected data in horizontal bars which represent their values in proportional lengths. This chart type behaves similarly to the Pie chart and defaults back to the Line graph in case the date dimension is selected. 

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Interactive map

The interactive maps show where your video is being viewed. Darker areas on the map mean that more people are watching your video in that location. You can also hover your mouse over countries on the map to see detailed data for that country.

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If you want a quick snapshot of your channel analytics on mobile, review them in the YouTube Creator Studio app:

  1. From the dashboard, tap the navigation guide in the upper left corner

  2. From the menu, select Analytics

  3. Here you’ll find a few top level reports to give you a quick picture of your channel analytics

We don’t have all of the reports currently available on desktop, but you’ll be able to take a look at video views, minutes watched, estimated revenue, and traffic sources.

Download your reports by clicking the Download report button at the top of the page. The report will include all information that is available for this report. Note that the “Unique cookie” dimension will only be included if the “Date” dimension is selected.

YouTube Analytics can help you optimise your channel to be more successful. Find out why and how to learn more about your audience with YouTube Analytics.
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