Google Optimize will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Learn more

🎉 The new Optimize snippet is here!

27 April 2020

We're launching a new way to deploy Optimize on websites. The new Optimize snippet will provide higher performance and simplicity than past methods. The new Optimize snippet, in addition to offering greater performance, will also provide an option to run in synchronous and asynchronous modes. With this flexibility, sites with ‘flicker’ issues can choose to run the Optimize snippet in synchronous mode to skip the flicker.

Learn more about how to install Optimize with optimize.js.

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