Optimize counting methods: "Once per session" vs. "Many per session"

When creating a custom objective in Optimize, you may be asked to choose a Counting method. Here are your choices and what they mean:

  • Once per session: counts only one hit with the action per session, even if the action occurred multiple times. Choose this if only one unique action brings value to your business.
  • Many per session: counts every time a hit with the action occurs within a session. Choose this if every action likely brings value to your business.
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