At this point we’ve identified the areas that will help improve your site experience. It’s now time to figure out where you should begin testing. Using a framework to prioritize fixes is a great way to see where the biggest wins for minimum effort are. One possible alternative is the PIE framework.
The PIE prioritization framework
Chris Goward’s PIE framework identifies three important factors for prioritising tests:
Potential: How big of an uplift do we estimate that the change will bring?
Importance: How much traffic does the page get and are you investing a lot to get those visitors?
Ease: How simple is it to implement the fix?
Start by listing the tests you need to carry out on your mobile site.
Assign a score of 1–10 for the potential increase of conversions the page will give.
Assign a score of 1–10 for the value of the page’s traffic for your business and how important it is for ROI.
Finally, talk to your developers and ask them to assign a score for how easy it will be to design and implement the fix.
Sample PIE prioritization analysis by Widerfunnel
|LIFT zone||Potential||Importance||Ease||PIE score|
Start with the idea with the highest score. Read more about the PIE framework here.
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