Best practices for the checkout

Best practices and a heuristic evaluation can shorten your path to great test results. See our test suggestions for the checkout here.

Win on mobile: Reducing purchase anxiety in the checkout


A/B testing suggestions for the checkout

1. A/B test simplifying the checkout process

27% of purchases are abandoned because of long or complicated checkout processes. A simple checkout can lead to big wins. Try the following:

Simplify the checkout


2. A/B test using Google Pay to get close to one-click buying

Emojis are popular because typing on mobile devices can be tedious. Yet many online stores still require shoppers to type 120 taps in average on a small screen before completing a purchase. With Google Pay, visitors can complete their purchase with just a few taps of their screens.

Google Pay is a free service that allows visitors to be logged in and pay with just a few clicks — read more here.

Google Pay features:

  • No fees
  • Logged in and ready to pay
  • One API that enables web & app
  • Integrate in just a few days
  • Available globally
  • Checkout in a few clicks
  • Higher conversion rates
  • Future proof

Google Pay



Set up test in Optimize

About Optimize

  • Easy to set up

  • Uses the full power of Google Analytics

  • Free version available – get started today


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