CRO tips

The process of conversion rate optimization – for great test results

The process of CRO

Want to know how to increase your conversions?

The trick to great test results lies in a solid Conversion Rate Optimization (CRO) process. Let's take a journey through the lifecycle of a test and explore each step of the process. These tricks of the trade will help you reach your ultimate destination – great test results and higher conversion rates.

Step 1: Quantitative research

Step 2: Qualitative research

Step 3: A heuristic evaluation with best practices

Step 4: Prioritize your tests

Step 5: Set up your test in Google Optimize

Step 6: Win!

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