Google Optimize will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Learn more

Manage your Optimize experiences

Search inside containers and manage experiences.

Optimize provides several ways to manage your experiences, whether in draft, running, or ended status. This article explains how to manage your Optimize experiences and quickly access important administration settings.

Search filtering

The search bar at the top of the container page allows you to search by experience name, ID, editor page, or description.

To search within an Optimize container simply type a word or phrase into the search box at the top of any container page. Searches are not case sensitive.

Google Optimize searching from the container page screenshot.

The All drop-down menu – selected by default – searches across all non-archived experiences in the container.

Note: Regex and queries aren't supported at this time.

More menu

When you're looking at an experience or container you'll notice a More button More next to its name. Click it to reveal a contextual menu of experience options.

Click More options next to experience or container name to reveal a contextual menu of choices.

The contextual menu will expose different options depending on the state of the experience (e.g., draft, running, or ended).

For example, the More options menu can look like this:

Click More next to an experience name to see additional options.

...or like this, depending on the state of your experience:

The More options menu will vary based on the status of the experience.

Experience options

Following is a table of the experience options available in Optimize and the states when they're available.

Option Draft Running Ended Description
Edit experience name Edit the name of the current experience.
Make a copy Creates a copy of the current experience which you can edit, rename, and save as new.
Stop & edit Stops the current experience and creates a copy which you can edit, rename, and save as new.
Edit schedule Allows you to edit a scheduled experience. Learn more about scheduling experiences.
Archive Archives the current experience (and any measurement data) to the ACTIVITY tab on the top of the container page.
Archive & edit Archives the current experience (and any measurement data) and creates a new draft for editing. Archived experiences are available in the ACTIVITY tab on the top of the container page.
Create A/B test Creates an A/B test with one variant composed of the changes in your personalization.
Delete Deletes the selected experience.
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