Create a personalization

Personalizations

A personalization is a set of changes made to your website for a specific group of visitors. Unlike experiments, personalizations can run forever and don't have variants. They're a single set of changes that are shown to everyone who meets the targeting conditions.

Personalizations can be created three ways:

Method 1 – Create a new personalization

Create a new personalization by following these steps:

1. Navigate to your Optimize container page and click CREATE EXPERIENCE.

2. Enter a name, the URL of the web page you want to edit, and click Personalization.

3. Click CREATE.

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4. Make site changes using the visual editor and add targeting rules just like you would for an experiment. Note: you don't need to specify any objectives.

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5. Click START to begin running your newly created personalization.

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6. Your running personalization will look like this.

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Method 2 – Permanently deploy a variant

While you are running an experiment, you can deploy any of your variants – usually the leader – permanently as a personalization. The personalization contains the changes from the selected variant and the targeting rules from the experiment. To deploy an experiment variant as a personalization:

1) Click More More next to a variant:

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2) Select Deploy variant:

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3) Enter a name and (optionally) check Measurement if you want to view reports in Optimize and Google Analytics.

Note
If you opt-in for measurement, Optimize will send additional Google Analytics hits that will allow you to view reports about your personalization traffic in Optimize and Google Analytics. Learn more.

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4) Click "Continue" to end your experiment and start running the personalization:

Everyone who meets the targeting conditions will now see your changes, including visitors who had previously seen a different variant.

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Method 3 – Create a draft personalization from a variant

This allows you to create a personalization based on your experiment variant while keeping the experiment running. The personalization is created in a draft state and you can modify it before starting it. Follow the below steps to create a draft personalization from a variant:

1) Click on the More button next to the variant

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2) Select the "Create draft personalization" option

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3) Specify a name and choose whether to capture measurement data:

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4) Click "Continue" to create the draft personalization. Your original experiment will continue running and you can start the personalization when you are ready.

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