Google Optimize will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Learn more

Personalization reports

Enabling measurement in an Optimize experience allows you to view your results in Optimize. This article describes how to find your personalization reports and analyze the data.

This article describes how to enable measurement when your container links to a Universal Analytics property. You don't need to enable measurement when you link to a Google Analytics 4 property because the events are sent automatically.

Measurement option

When you create or edit an Optimize experience you'll see a checkbox (unchecked by default) that allows you to view reports in both Optimize and Google Analytics by sending additional hits.

Measurement checkbox to send additional hits.

When you check this box Optimize sends non-interactive event hits to Google Analytics with each experiment hit which may result in increased charges for some Optimize 360 clients. Please chat with your account manager for more information.


You need View (or higher) permission for the Google Analytics property or view that a container is linked to in order to see the Reporting tab. Learn more about Google Analytics permissions.

Personalization reports

To access your personalization reports:

  1. Sign in to your Optimize account.
  2. Click on the account and container that you wish to view.
  3. Click next to a running or ended personalization.

Optimize running personalization list with chart icon for reports.

Use personalization reports

When you start a personalization and enable measurement, Optimize captures the session data and displays it on the Reporting tab of a personalization. Google Analytics users can use any of its reporting features, including event reports and segments, to further analyze their personalizations.

Learn more about how to view Optimize data in Google Analytics.

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