Enabling measurement in an Optimize experience allows you to view your results in both Optimize and Google Analytics reports. This article will show you where to find your personalization reports, and how to analyze the data.
Measurement option
When you create or edit an Optimize experience you'll see a checkbox (unchecked by default) that allows you to view reports in both Optimize and in Google Analytics by sending additional hits.
When you check this box Optimize sends non-interactive event hits to Google Analytics with each experiment hit which may result in increased charges for some Optimize 360 clients. Please chat with your account manager for more information.
Permission requirements
You need Read & Analyze (or higher) permission for the Google Analytics view that a container is linked to in order to view the Optimize Reporting tab.
Learn more about Google Analytics permissions.
Personalization reports
To access your personalization reports:
- Log into your Optimize account.
- Click on the Account and Container that you wish to view.
- Click
next to any running or ended personalization.
next to any running or ended personalization.
Analyze personalization reports
When you start a personalization and enable measurement, Optimize captures the session data and displays it on the REPORTING tab of a personalization. Google Analytics users can use any of its reporting features, including event reports and segments, to further analyze their personalizations.
Learn more about how to view Optimize data in Google Analytics.
Event tracking
The following event tracking fields are populated by Optimize:
eventCategory= Google OptimizeeventAction= experience ID (available on the personalization details page)
Get started with events in the Analytics help center.
Implement event tracking with analytics.js on Google developers.
Related resources
- Personalization overview
- Create a personalization
- Optimize data in Google Analytics
- Optimize roles and permissions
- Analytics user permissions
- Event tracking – Google Developers
- Optimize 360 – Contact Google enterprise sales or an authorized reseller