Link Optimize to Google Ads

Connect your Optimize container to Google Ads.

This article will help you configure the Google Ads integration in Optimize.

In this article:
You must have an Optimize account that's linked to Analytics and deployed on your website to use the Google Ads integration for Optimize. Learn more.

Introduction

What if you could test changes to landing pages and discover new layouts or messaging that dramatically improves performance of your Google Ads campaigns? The Optimize integration with Google Ads enables you to target experiments based on Google Ads accounts, campaigns, ad groups, and keywords. This allows you to create and deploy experiments to find changes to your landing pages that improve business outcomes.

Supported campaign types

The Optimize-Google Ads integration supports search and shopping campaigns. It supports Search Network with Display select, but only the search traffic from those campaigns (display traffic is excluded). Support for additional campaign types will be added in the future.

Summary

Here's what you need to use the Google Ads integration with Optimize:

  1. A Google Ads account linked to Analytics. Learn more.
  2. A Google Ads account linked to Optimize. Learn more.
  3. An Optimize container linked to Analytics. Learn more.

When the above steps are complete, you're ready to target Optimize experiments at ads and keywords from Google Ads.

Step 1: Link Google Ads to Analytics

The first step is to link Google Ads and Analytics to enable data flow between the products. This link can be created in either Google Ads or Analytics.

Learn more about linking Analytics to Google Ads in the Analytics help center.

Step 2: Enable Google Ads for use with Optimize

This procedure applies to the new Google Ads experience. See this article if you're using the previous Google Ads experience. Determine which Google Ads experience you're using.

After Google Ads and Analytics are linked, you can enable Google Ads for Optimize. Choose an option below based on your Google Ads account type.

Option 1 – Google Ads individual account

To turn on Optimize sharing from a Google Ads individual account, follow these steps:

  1. Sign in to your Google Ads individual account.
  2. Click in the upper right.
  3. Navigate to SETUP > Linked accounts.
  4. Under Google Analytics, click DETAILS.
  5. Turn on Google Optimize sharing.

Google Optimize sharing switch

Option 2 – Google Ads manager account

To turn on Optimize sharing from a Google Ads manager account, follow these steps:

  1. Sign in to your Google Ads manager account.
  2. Click in the upper right.
  3. Navigate to SETUP > Linked accounts.
  4. Under Google Analytics, click DETAILS.
  5. Click TURN ON GOOGLE OPTIMIZE SHARING.

Turn on Google Optimize sharing for managed accounts screenshot

Turning on Optimize sharing for a Google Ads manager account enables it for all of its child accounts. Control over Optimize sharing remains at the individual account level and can be adjusted there.

When an individual Google Ads account is added to a manager hierarchy, it retains its individual Optimize sharing setting. You can turn on Google Optimize sharing for the new Google Ads accounts by returning to the Analytics linked accounts page above.

Permissions

To link Google Ads to Optimize, you only need Administrative access to Google Ads. You don't need access to Optimize itself.

Targeting Google Ads objects with Optimize requires the following access:

  1. Read-only access to the linked Google Ads account.
  2. Edit permission to the Optimize container – to create targeting rules.
  3. Read permission to the Optimize container – to view existing targeting rules.

Learn more about linking to Optimize in the Google Ads help center.

Notes

  • Auto-tagging must be enabled for Optimize experiments to receive Google Ads-targeted sessions.

Step 3: Link Optimize to Analytics

The final step is to verify that your Optimize container is linked to the same Analytics property that you linked to from Google Ads in Step 1. This is usually done when setting up an Optimize container.

Learn more about linking Optimize to Analytics.

Target Google Ads objects in an experiment

Once you’ve confirmed that your Optimize container is linked to the correct Analytics property, it’s time to experiment!

Learn more about targeting Google Ads in Optimize.

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