Link Optimize to AdWords

Connect your Optimize container to AdWords.

This article will help you configure the AdWords integration in Optimize.

In this article:
You must have an Optimize account that's linked to Analytics and deployed on your website to use the AdWords integration for Optimize. Learn more.

Introduction

What if you could test changes to landing pages and discover new layouts or messaging that dramatically improves performance of your AdWords campaigns? The Optimize integration with Google AdWords enables you to target experiments based on AdWords accounts, campaigns, ad groups, and keywords. This allows you to create and deploy experiments to find changes to your landing pages that improve business outcomes.

Supported campaign types

The Optimize-AdWords integration supports search and shopping campaigns. It supports Search Network with Display select, but only the search traffic from those campaigns (display traffic is excluded). Support for additional campaign types will be added in the future.

Summary

Here's what you need to use the AdWords integration with Optimize:

  1. An AdWords account linked to Analytics. Learn more.
  2. An AdWords account linked to Optimize. Learn more.
  3. An Optimize container linked to Analytics. Learn more.

When the above steps are complete, you're ready to target Optimize experiments at ads and keywords from AdWords.

Step 1: Link AdWords to Analytics

The first step is to link AdWords and Analytics to enable data flow between the products. This link can be created in either AdWords or Analytics.

Learn more about linking Analytics to AdWords in the Analytics help center.

Step 2: Enable AdWords for use with Optimize

This procedure applies to the new AdWords experience. See this article if you're using the previous AdWords experience. Determine which AdWords experience you're using.

After AdWords and Analytics are linked, you can enable AdWords for Optimize. Choose an option below based on your AdWords account type.

Option 1 – AdWords individual account

To turn on Optimize sharing from an AdWords individual account, follow these steps:

  1. Sign in to your AdWords individual account.
  2. Click in the upper right.
  3. Navigate to SETUP > Linked accounts.
  4. Under Google Analytics, click DETAILS.
  5. Turn on Google Optimize sharing.

Google Optimize sharing switch

Option 2 – AdWords manager account

To turn on Optimize sharing from an AdWords manager account, follow these steps:

  1. Sign in to your AdWords manager account.
  2. Click in the upper right.
  3. Navigate to SETUP > Linked accounts.
  4. Under Google Analytics, click DETAILS.
  5. Click TURN ON GOOGLE OPTIMIZE SHARING.

Turn on Google Optimize sharing for managed accounts screenshot

Turning on Optimize sharing for an AdWords manager account enables it for all of its child accounts. Control over Optimize sharing remains at the individual account level and can be adjusted there.

When an individual AdWords account is added to a manager hierarchy, it retains its individual Optimize sharing setting. You can turn on Google Optimize sharing for the new AdWords accounts by returning to the Analytics linked accounts page above.

Permissions

To link Adwords to Optimize, you only need Administrative access to AdWords. You don't need access to Optimize itself.

Targeting AdWords objects with Optimize requires the following access:

  1. Read-only access to the linked AdWords account.
  2. Edit permission to the Optimize container – to create targeting rules.
  3. Read permission to the Optimize container – to view existing targeting rules.

Learn more about linking to Optimize in the AdWords help center.

Notes

  • Auto-tagging must be enabled for Optimize experiments to receive AdWords-targeted sessions.

Step 3: Link Optimize to Analytics

The final step is to verify that your Optimize container is linked to the same Analytics property that you linked to from AdWords in Step 1. This is usually done when setting up an Optimize container.

Learn more about linking Optimize to Analytics.

Target AdWords objects in an experiment

Once you’ve confirmed that your Optimize container is linked to the correct Analytics property, it’s time to experiment!

Learn more about targeting AdWords in Optimize.

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