Optimize 360 enablement

This feature is only available in Google Optimize 360, part of Google Marketing Platform. Learn more about Google Marketing Platform.

Given the recent suspension of Google advertising systems in Russia, we’ll be pausing the creation of new Russian 360 accounts on Analytics, Optimize, and Tag Manager. Additionally, we will pause ads on Google properties and networks globally for advertisers based in Russia.

In this article:

• Roles and permissions
• Two versions of Google Optimize
• Learn more about Optimize 360
• Enable Optimize 360

Roles and permissions

Portions of this article require one of the following roles and permissions:

• Google Marketing Platform – Billing admin
• Google Marketing Platform – Organization admin
• Optimize 360 – Admin

Learn more about roles and permissions in Optimize 360.

Two versions of Google Optimize

Google Optimize allows you to get started with experimentation and creating personalized content. You can upgrade to Optimize 360 to get access to higher limits and additional features, which are described in this article. Optimize 360 is part of Google Marketing Platform.

Learn more about Optimize 360

To learn more about Optimize 360, please contact Google enterprise sales or a certified partner.

Enable Optimize 360

Once you’ve purchased Optimize 360, your Account Manager will create your Organization and Organization admin in Google Marketing Platform (GMP). Follow these steps to enable Optimize 360 features for your organization:

A. Activate the Google Marketing Platform experience – using these instructions.

B. Create your Optimize account, if you haven't already – using these instructions. If you are creating your first Optimize account, we recommend you do not link the container to your Analytics property until you complete all of the steps below.

C. Link an Optimize account to your Google Marketing Platform Organization:

1. Sign in to Google Marketing Platform Home – GMP Billing Admin or Organization Admin role required.
2. Click Admin → Products → Optimize.
3. Add an Optimize account by clicking “+”
4. Enter your Optimize Account ID. This is the number after “accounts/” in your Optimize URL, e.g.: https://optimize.google.com/optimize/home/#/accounts/123456789.
5. If your username is also an Administrator on the Optimize account, the link will be verified automatically. Otherwise, an email will be sent to the Administrator for verification.

D. Link an Analytics account to your Google Marketing Platform Organization:

1. Sign in to Google Marketing Platform Home – GMP Billing Admin or Organization Admin role required.
2. Click Admin → Products → Analytics.
3. Add an Analytics account by clicking “+”
4. Enter your Analytics Account ID.
5. If your username is also an Administrator on the Analytics account, the link will be verified automatically. Otherwise, an email will be sent to the Administrator for verification.

E. Enable Analytics properties for use with Optimize:

1. Sign in to Google Marketing Platform Home – GMP Billing Admin or Organization Admin role required.
2. Click Admin → Products → Analytics.
3. Click the desired Analytics account.
4. Select the Analytics properties you wish to enable for Optimize 360.
5. Click ENABLE under Optimize 360 in the right panel.
6. Note: You should enable all properties you anticipate using for Optimize 360 so that you do not have to repeat this step.

F. Link Optimize Container to an Analytics property:

1. Return to Optimize (optimize.google.com).
2. Click on one of your containers.
3. In the Container Information panel, click Link to Google Analytics.
4. Create the link between the Optimize container and the Analytics property you enabled in Step E.

Note: This is what designates the Optimize container as Optimize 360. Any container linked to a property that's been enabled for Optimize 360 becomes an Optimize 360 container.

Your Optimize container, which is linked to any of the properties you enabled, is now enabled for Optimize 360 features.