Google Optimize allows you to get started with experimentation and creating personalized content. You can upgrade to Optimize 360 to get access to higher limits and additional features, which are described in the next section. The limits described in the next section are per view for a Universal Analytics property.
This article describes the differences between Optimize and Optimize 360 for containers that link to a Universal Analytics account. For information about upgrading Optimize for containers that link to a Google Analytics 4 account, see this article instead.
|Made for...||Small to medium-sized businesses getting started with experimentation||Larger enterprises and businesses with more sophisticated testing needs|
|Native Google Analytics integration||√||√|
|Basic URL targeting||√||√|
|User behavior and technology targeting||√||√|
|Google Analytics Audience targeting||–||√|
|Web app support||√||√|
|Multivariate testing (MVT)||Up to 16 combinations||Up to 36 combinations|
|Experiment objectives||Up to 3 preconfigured||Up to 10 preconfigured,
additional available once started
|Simultaneous experiments||Up to 5||More than 100*|
|Simultaneous personalizations||Up to 10||More than 100*|
|Lifetime started experiments||Up to 1,200 per view||Up to 1,200 per view|
|Administration||Basic administration with unlimited users||Analytics 360 Suite administration|
|Support and services||
Self-service help center and
support, and SLAs
|Payment options||Free||Invoiced monthly|
*24 experiments per Analytics view by default, more available upon request.
Learn more about Optimize 360
Enable Optimize 360
Once you’ve purchased Optimize 360, your Account Manager will create your Organization and Organization admin in Google Marketing Platform Home. You'll then be able to link your Optimize account to an organization and create additional containers.
Learn more about how to enable Optimize 360 features for your organization.