Optimize vs. Optimize 360

What you need to know about the free and paid products


There are two versions of Google Optimize. Optimize is a free product that allows you to get started with experimentation. Optimize 360 is a premium testing and personalization tool for the enterprise that is part of Google Marketing Platform.

Feature comparison

Optimize Optimize 360
Made for... Small to medium-sized businesses getting started with experimentation Larger enterprises and businesses with more sophisticated testing needs
A/B testing
Native Google Analytics integration
Basic URL targeting
User behavior and technology targeting
Geo targeting
Technical targeting (JavaScript, cookies, data layer)
Google Analytics Audience targeting
Web app support
Multivariate testing (MVT) Up to 16 combinations Up to 36 combinations
Experiment objectives Up to 3 preconfigured Up to 10 preconfigured,
additional available once started
Simultaneous experiments Up to 5 More than 100*
Simultaneous personalizations Up to 10 More than 100*
Administration Basic administration with unlimited users Analytics 360 Suite administration
Implementation services
Support and services

Self-service help center and
community forum
Certified partners

Enterprise-level service,
support, and SLAs
Payment options Free Invoiced monthly

*24 experiments per Analytics view by default, more available upon request.

Learn more about Optimize 360

To learn more about Optimize 360, please contact Google enterprise sales or a certified partner.

Enable Optimize 360

Once you’ve purchased Optimize 360, your Account Manager will create your Organization and Organization admin in Google Marketing Platform Home. You'll then be able to link your Optimize account to an organization and create additional containers.

Learn more about how to enable Optimize 360 features for your organization.

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