There are two versions of Google Optimize. Optimize is a free product that allows you to get started with experimentation. Optimize 360 is a premium testing and personalization tool for the enterprise that is part of Google Marketing Platform.
|Made for...||Small to medium-sized businesses getting started with experimentation||Larger enterprises and businesses with more sophisticated testing needs|
|Native Google Analytics integration||√||√|
|Basic URL targeting||√||√|
|User behavior and technology targeting||√||√|
|Google Analytics Audience targeting||–||√|
|Web app support||√||√|
|Multivariate testing (MVT)||Up to 16 combinations||Up to 36 combinations|
|Experiment objectives||Up to 3 preconfigured||Up to 10 preconfigured,
additional available once started
|Simultaneous experiments||Up to 5||More than 100*|
|Simultaneous personalizations||Up to 10||More than 100*|
|Administration||Basic administration with unlimited users||Analytics 360 Suite administration|
|Support and services||
Self-service help center and
support, and SLAs
|Payment options||Free||Invoiced monthly|
*24 experiments per Analytics view by default, more available upon request.
Learn more about Optimize 360
Enable Optimize 360
Once you’ve purchased Optimize 360, your Account Manager will create your Organization and Organization admin in Google Marketing Platform Home. You'll then be able to link your Optimize account to an organization and create additional containers.
Learn more about how to enable Optimize 360 features for your organization.