Your most common questions, answered.
Features
- Is Optimize available for mobile apps?
- Does Optimize offer a server-side option?
- Does Optimize support AMP experiments?
- Does Optimize support redirect tests?
- Does Optimize support Multivariate tests (MVT)?
- Does Optimize offer an API option?
- Does Optimize support User ID enabled views?
- Does Optimize support keyword targeting?
- Does Optimize support delayed/conditional JavaScript execution?
- Can I use Google Ads/Display & Video 360/AC/Google Ad Manager audiences in Optimize?
- Can I use Optimize audiences in Google Ads?
Requirements
Setup
- Where does the Optimize snippet go?
- Which Optimize snippet should I use?
- How is traffic allocated between variants?
Google Tag Manager
- What is the correct placement of the Optimize and GTM tags?
- Is an Optimize container separate from a GTM container?
- Can I use an existing GTM Container ID in the Optimize snippet?
- How do GTM and Optimize snippets work together?
- How do Optimize permissions work with GTM?
Visual editor
General
- What statistical model does Optimize use?
- What are the limitations on Optimize containers?
- Does Optimize have a Data Processing Amendment (DPA)?
Google Analytics
- Which Analytics view should I link to?
- Does Optimize support roll-up properties?
- How is Optimize impacted if a user opts out of analytics?
- How do Analytics view filters impact Optimize reporting?
- How do Analytics view filters impact Optimize targeting?
- Referral traffic from optimize.google.com in my GA reporting
- What is (hitType=data) in my reports?
- How can I reduce billable hits?
- Counting methodology: Why don't experiment sessions agree?
- Link more views
Troubleshooting
- Why won't the visual editor load?
- Error: Optimize extension is blocked by the administrator
- Why did the 'System' end my experiment?