Frequently asked questions (FAQ)

Features

• Is Optimize available for mobile apps?
• Does Optimize offer a server-side option?
• Does Optimize support AMP experiments?
• Does Optimize support redirect experiments?
• Does Optimize support Multivariate tests (MVT)?
• Does Optimize offer an API option?
• Does Optimize support User ID enabled views?
• Does Optimize support keyword targeting?
• Does Optimize support delayed/conditional JavaScript execution?
• Can I use Google Ads/Display & Video 360/AC/Google Ad Manager audiences in Optimize?
• Can I use Optimize audiences in Google Ads?

Requirements

• Is Analytics 360 required to use Optimize?
• Which Analytics tags are supported by Optimize?

Setup

• Where does the Optimize snippet go?
  • How do I Instal the Optimize snippet (optimize.js)?
  • How do I Install Optimize with Google Tag Manager (GTM)?
  • How do I Install Optimize with the global site tag (gtag.js)?
  • How do I Install Optimize with Universal Analytics "UA" (analytics.js)?
• How is traffic allocated between variants?

Google Tag Manager

• What is the correct placement of the Optimize and GTM tags?
• Is an Optimize container separate from a GTM container?
• Can I use an existing GTM Container ID in the Optimize snippet?
• How do GTM and Optimize snippets work together?
• How do Optimize permissions work with GTM?

Visual editor

• How can I move elements around on the page?
• Style editing

General

• What statistical model does Optimize use?
• What are the limitations on Optimize containers?
• Does Optimize have a Data Processing Amendment (DPA)?

Google Analytics

• Which Analytics view should I link to?
• Does Optimize support roll-up properties?
• How is Optimize impacted if a user opts out of analytics?
• How do Analytics view filters impact Optimize reporting?
• How do Analytics view filters impact Optimize targeting?
• Referral traffic from optimize.google.com in my GA reporting
• What is (hitType=data) in my reports?
• How can I reduce billable hits?
• Counting methodology: Why don't experiment sessions agree?
• Link more views

Troubleshooting

• Why won't the visual editor load?
• Error: Optimize extension is blocked by the administrator
• Why did the 'System' end my experiment?