Google Optimize will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Learn more

How is traffic allocated between variants?

All variants are weighted equally by default in Optimize. A visitor who is included in your experiment has an equal chance of seeing any of your variants.

If you want to direct more, less, or even all of your traffic to a specific variant, you can adjust your variant weights on the experiment details page.

Learn more about variant weighting. 

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